{"id":1660,"date":"2021-09-19T17:03:17","date_gmt":"2021-09-19T17:03:17","guid":{"rendered":"https:\/\/trustedadvisor.ro\/?p=1660"},"modified":"2021-10-17T17:00:37","modified_gmt":"2021-10-17T17:00:37","slug":"studiu-raportarea-financiara-la-antreprenori-editia-a-2-a","status":"publish","type":"post","link":"https:\/\/trustedadvisor.ro\/en\/2021\/09\/19\/studiu-raportarea-financiara-la-antreprenori-editia-a-2-a\/","title":{"rendered":"Studiu-Raportarea financiara la antreprenori &#8211; editia a 2 a"},"content":{"rendered":"<p><strong>STUDIU<\/strong><strong>|<\/strong><strong>2 din 4 antreprenori \u00ee\u015fi doresc cre\u015fterea profitabilit\u0103\u0163ii nete \u00een perioada urm\u0103toare dar nu au implementat un buget de venituri \u015fi cheltuieli<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Trusted Advisor Strategy &amp; Finance, compania rom\u00e2neasc\u0103 de contabilitate \u015fi strategie financiar\u0103, condus\u0103de Ioana Arsenie, strateg financiar, prezint\u0103 rezultatele studiului \u201eRaportarea Financiar\u0103 la Antreprenori\u201d, edi\u0163ia a-II-a, 2021.<\/p>\n<p>Edi\u0163ia din acest an marcheaz\u0103 cea de-a doua \u015fi vine ca o extensie a debutului s\u0103u, prima edi\u0163ie fiind lansat\u0103 \u00een prim\u0103vara anului 2020. Studiul a fost elaborat pe un e\u0219antion de 230 de responden\u021bi, companii antreprenoriale din Rom\u00e2nia, care \u00eenregistreaz\u0103 o cifr\u0103 de afaceri \u00eentre 100 000 de euro \u0219i 10 milioane de euro din ora\u0219e precum Bucuresti, Cluj, Bimbovita, Giurgiu, Ploiesti, Suceava, Arad, Sibiu, din sectoare ca productie agricola, de mobilier, e-commerce, consultanta, horeca, automotive, medical, comert traditional, constructii si trasporturi.<\/p>\n<p>\u201eNe bucur\u0103m s\u0103 avem ocazia s\u0103 continu\u0103m acest proiect relevant pentru zona financiar\u0103 a companiilor rom\u00e2ne\u015fti. A\u015fa cum rezult\u0103 din date, pentru acest an, am sesizat o nevoie acut\u0103 de realizare \u015fi implementare de strategii financiare pentru o abordare integrat\u0103 a opera\u0163iunilor \u00een companiile rom\u00e2ne\u015fti. Observ o evolu\u0163ie pozitiv\u0103 prin deschiderea \u0219i \u00een\u021belegerea nevoii de strategie \u0219i finan\u021be, care au crescut vizibil la antreprenorii rom\u00e2ni\u201d \u00een contextul pandemiei, declar\u0103 Ioana Arsenie, Fondator TRUSTED Advisor Strategy &amp; Finance \u0219i strateg financiar. Se lucreaz\u0103 la profesionalizarea \u0219i optimizarea departamentelor financiare, care s\u0103 aduc\u0103 mai multa valoare \u00een companii.<\/p>\n<div id='gallery-1' class='gallery galleryid-1660 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/trustedadvisor.ro\/wp-content\/uploads\/2021\/09\/infografic-Trusted-Advisors-2021-01.png'><img width=\"150\" height=\"150\" src=\"https:\/\/trustedadvisor.ro\/wp-content\/uploads\/2021\/09\/infografic-Trusted-Advisors-2021-01-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/trustedadvisor.ro\/wp-content\/uploads\/2021\/09\/infografic-Trusted-Advisors-2021-02.png'><img width=\"150\" height=\"150\" src=\"https:\/\/trustedadvisor.ro\/wp-content\/uploads\/2021\/09\/infografic-Trusted-Advisors-2021-02-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/trustedadvisor.ro\/wp-content\/uploads\/2021\/09\/infografic-Trusted-Advisors-2021-03.png'><img width=\"150\" height=\"150\" src=\"https:\/\/trustedadvisor.ro\/wp-content\/uploads\/2021\/09\/infografic-Trusted-Advisors-2021-03-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/trustedadvisor.ro\/wp-content\/uploads\/2021\/09\/infografic-Trusted-Advisors-2021-04.png'><img width=\"150\" height=\"150\" src=\"https:\/\/trustedadvisor.ro\/wp-content\/uploads\/2021\/09\/infografic-Trusted-Advisors-2021-04-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/trustedadvisor.ro\/wp-content\/uploads\/2021\/08\/infografic-Trusted-Advisors-2021-05.png'><img width=\"150\" height=\"150\" src=\"https:\/\/trustedadvisor.ro\/wp-content\/uploads\/2021\/08\/infografic-Trusted-Advisors-2021-05-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/trustedadvisor.ro\/wp-content\/uploads\/2021\/09\/infografic-Trusted-Advisors-2021-06.png'><img width=\"150\" height=\"150\" src=\"https:\/\/trustedadvisor.ro\/wp-content\/uploads\/2021\/09\/infografic-Trusted-Advisors-2021-06-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/trustedadvisor.ro\/wp-content\/uploads\/2021\/08\/concluzii-Studiu2-Trusted-Advisor-2021.png'><img width=\"150\" height=\"150\" src=\"https:\/\/trustedadvisor.ro\/wp-content\/uploads\/2021\/08\/concluzii-Studiu2-Trusted-Advisor-2021-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n\n<p>Principalele concluzii ale studiului \u201eRaportarea Financiar\u0103 la Antreprenori\u201d, edi\u0163ia a-II-a, 2021.<\/p>\n<p><strong>Pandemia a schimbat modul \u00een care antreprenorii se raporteaz\u0103 la cifre, astfel:<\/strong><\/p>\n<ul>\n<li>31.5% lucreaz\u0103 prudent \u015fi gestioneaz\u0103 atent cheltuielile;<\/li>\n<li>29.6% sunt mai aten\u0163i la cash-flow \u015fi \u00eent\u00e2rzieri \u00een recuperarea banilor de la clien\u0163i;<\/li>\n<li>14.8% am\u00e2n\u0103 deciziile de investi\u0163ie \u015fi fac mai multe evalu\u0103ri \u00eenainte de a aproba o investi\u0163ie;<\/li>\n<li>14.8% nu au f\u0103cut schimb\u0103ri;<\/li>\n<li>5.6% lucreaz\u0103 cu ipoteze \u015fi estim\u0103ri multiple;<\/li>\n<li>3.7% au multiplicat rapoartele \u015fi analizele financiare.<\/li>\n<\/ul>\n<p><strong>Din cauza pandemiei, bugetul ini\u0163ial al antreprenorilor a avut de suferit:<\/strong><\/p>\n<ul>\n<li>35.2% au decis t\u0103ieri \u00een categoriile de cheltuieli care nu afectau imediat continuarea afacerii;<\/li>\n<li>22.2% au redus cheltuielile administrative;<\/li>\n<li>22.2% au beneficiat de un context pozitiv \u015fi au investit pentru dezvoltarea capacit\u0103\u0163ilor de produc\u0163ie \u015fi livrare;<\/li>\n<li>11.1% au f\u0103cut restructur\u0103ri de personal;<\/li>\n<li>5.6% au redus bugetul de marketing;<\/li>\n<li>3.7% au oprit par\u0163ial capacit\u0103\u0163i de produc\u0163ie \u015fi distribu\u0163ie.<\/li>\n<\/ul>\n<p><strong>Antreprenorii \u00ee\u015fi doresc sprijin \u00een zona strategiei financiare pentru:<\/strong><\/p>\n<ul>\n<li>24.1% definirea \u015fi implementarea unui Tablou de Bord cu ajutorul c\u0103ruia s\u0103 piloteze businessul;<\/li>\n<li>22.2% consolidarea \u015fi optimizarea mai multor tipuri de afaceri;<\/li>\n<li>14.8% calcule \u015fi decizii investi\u0163ionale;<\/li>\n<li>14.8% analize de profitabilitate pe linii de business;<\/li>\n<li>7.4% cash-flow;<\/li>\n<li>5.6% analize de cost de oportunitate<\/li>\n<li>3.7% definirea structurii bugetului de venituri \u015fi cheltuieli;<\/li>\n<li>3.7% realizarea \u015fi coordonarea bugetelor departamentale;<\/li>\n<li>3.7% strategia de pre\u0163.<\/li>\n<\/ul>\n<p><strong>Pentru urm\u0103toarea perioad\u0103, antreprenorii \u00ee\u015fi prioritizeaz\u0103 activit\u0103\u0163i precum:<\/strong><\/p>\n<ul>\n<li>46.3% cre\u015fterea profitabilit\u0103\u0163ii nete;<\/li>\n<li>14.8% ob\u0163inerea de finan\u0163\u0103ri pentru investi\u0163ii;<\/li>\n<li>13% capitalizarea firmei \u015fi optimizarea indicatorilor financiari;<\/li>\n<li>13% optimizare cash-flow;<\/li>\n<li>7.4% cre\u015fterea marjelor;<\/li>\n<li>5.6% ob\u0163inerea de finan\u0163\u0103ri pentru activitatea curent\u0103.<\/li>\n<\/ul>\n<p>49% dintre antreprenorii care lucreaz\u0103 cu buget, dintre care:<\/p>\n<ul>\n<li>31.5% 22;<\/li>\n<li>46.3% coreleaz\u0103 strategia de pre\u0163 cu bugetarea.<\/li>\n<\/ul>\n<p><strong>\u00cen ceea ce prive\u015fte rela\u0163ia cu departamentul financiar-contabil, antreprenorii doresc:<\/strong><\/p>\n<ul>\n<li>51.9% au nevoie de recomand\u0103ri de optimizare a afacerii;<\/li>\n<li>29.6% sunt deficitari pe partea de raportare financiar\u0103 pentru management;<\/li>\n<li>55.5% doresc mai mult\u0103 proactivitate \u015fi o comunicare mai bun\u0103.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Despre Ioana Arsenie, strateg financiar \u2013 fondator Trusted Advisor Strategy &amp; Finance<br \/>\nA \u00eenceput cariera \u00een consultan\u021b\u0103, \u00eentr-o firm\u0103 rom\u00e2neasc\u0103, cu clien\u021bi antreprenori rom\u00e2ni, \u0219i ulterior \u00eentr-o firm\u0103 str\u0103in\u0103, unde a lucrat pentru companii str\u0103ine, preponderent clien\u021bi francezi. Astfel, primii 4 ani au definit standardele \u00een profesie, al\u0103turi de calificarea ACCA. Ulterior, \u00een rolurile de management opera\u021bional \u0219i strategic, \u00een Rom\u00e2nia \u0219i regiune, Ioana a descoperit c\u00e2t este de important ca func\u021bia financiar\u0103 s\u0103 fie dublat\u0103 de implicarea \u00een strategia de business. A fost ani buni Business Partner \u00een multina\u021bional\u0103 \u0219i a coordonat, \u00een calitate de membru non-executiv proiectele de strategie ale companiei, \u00een vederea dubl\u0103rii rezultatelor \u00een 7 ani.<\/p>\n<p>Din 2015, Ioana a decis s\u0103 pun\u0103 la dispozi\u021bia IMM-urilor tot ceea ce \u0219tie s\u0103 fac\u0103, prin servicii integrate de strategie financiar\u0103 \u0219i contabilitate, \u00een cadrul firmei proprii, Trusted Advisor Strategy &amp; Finance \u0219i ajut\u0103 companiile s\u0103 aib\u0103 strategii financiare s\u0103n\u0103toase \u0219i clare, prin profesionalism \u0219i digitalizare.<\/p>\n<p>Pentru mai multe detalii, v\u0103 rug\u0103m s\u0103 vizita\u021bi <a href=\"https:\/\/trustedadvisor.ro\/\">https:\/\/trustedadvisor.ro\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>STUDIU|2 din 4 antreprenori \u00ee\u015fi doresc cre\u015fterea profitabilit\u0103\u0163ii nete \u00een perioada urm\u0103toare dar nu au implementat un buget de venituri \u015fi cheltuieli &nbsp; Trusted Advisor Strategy &amp; Finance, compania rom\u00e2neasc\u0103 de contabilitate \u015fi strategie financiar\u0103, condus\u0103de Ioana Arsenie, strateg financiar, prezint\u0103 rezultatele studiului \u201eRaportarea Financiar\u0103 la Antreprenori\u201d, edi\u0163ia a-II-a, 2021. Edi\u0163ia din acest an marcheaz\u0103&hellip;&nbsp;<a href=\"https:\/\/trustedadvisor.ro\/en\/2021\/09\/19\/studiu-raportarea-financiara-la-antreprenori-editia-a-2-a\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Studiu-Raportarea financiara la antreprenori &#8211; editia a 2 a<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1688,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"off","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_ti_tpc_template_sync":false,"_ti_tpc_template_id":""},"categories":[1],"tags":[],"translation":{"provider":"WPGlobus","version":"2.8.11","language":"en","enabled_languages":["ro","en"],"languages":{"ro":{"title":true,"content":true,"excerpt":false},"en":{"title":false,"content":false,"excerpt":false}}},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"STUDIU|2 din 4 antreprenori \u00ee\u015fi doresc cre\u015fterea profitabilit\u0103\u0163ii nete \u00een perioada urm\u0103toare dar nu au implementat un buget de venituri \u015fi cheltuieli Trusted Advisor Strategy &amp; Finance, compania rom\u00e2neasc\u0103 de contabilitate \u015fi strategie financiar\u0103, condus\u0103de Ioana Arsenie, strateg financiar, prezint\u0103 rezultatele studiului \u201eRaportarea Financiar\u0103 la Antreprenori\u201d, edi\u0163ia a-II-a, 2021. 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