{"id":1862,"date":"2022-01-29T06:53:04","date_gmt":"2022-01-29T06:53:04","guid":{"rendered":"https:\/\/trustedadvisor.ro\/?p=1862"},"modified":"2022-01-29T07:41:51","modified_gmt":"2022-01-29T07:41:51","slug":"cum-abordam-finantele-in-2022","status":"publish","type":"post","link":"https:\/\/trustedadvisor.ro\/en\/2022\/01\/29\/cum-abordam-finantele-in-2022\/","title":{"rendered":"Cum abord\u0103m finan\u021bele, \u00een 2022?"},"content":{"rendered":"<p><strong><a href=\"https:\/\/trustedadvisor.ro\/wp-content\/uploads\/2022\/01\/02-macheta-2022-preview.jpg\"><img loading=\"lazy\" class=\"alignright size-medium wp-image-1881\" src=\"https:\/\/trustedadvisor.ro\/wp-content\/uploads\/2022\/01\/02-macheta-2022-preview-204x300.jpg\" alt=\"\" width=\"204\" height=\"300\" srcset=\"https:\/\/trustedadvisor.ro\/wp-content\/uploads\/2022\/01\/02-macheta-2022-preview-204x300.jpg 204w, https:\/\/trustedadvisor.ro\/wp-content\/uploads\/2022\/01\/02-macheta-2022-preview-698x1024.jpg 698w, https:\/\/trustedadvisor.ro\/wp-content\/uploads\/2022\/01\/02-macheta-2022-preview-768x1127.jpg 768w, https:\/\/trustedadvisor.ro\/wp-content\/uploads\/2022\/01\/02-macheta-2022-preview.jpg 1034w\" sizes=\"(max-width: 204px) 100vw, 204px\" \/><\/a>\u2026 exist\u0103 o singur\u0103 variant\u0103\u2026 valorific\u00e2nd fiecare oportunitate (pentru c\u0103, \u00een 2022, vor fi mai importante dec\u00e2t oric\u00e2nd). Cum ar fi s\u0103 ai acces la cifre la fel ca managerul unei mari companii, chiar dac\u0103 e\u0219ti o firm\u0103 mic\u0103? S\u0103 afli, aproape \u00een timp real, dac\u0103 sunt zone ale afacerii care trebuie ajustate? \u0218i s\u0103 po\u021bi face simul\u0103ri privind decizii pe care ai vrea s\u0103 le iei?<\/strong><\/p>\n<p>Pare imposibil\u2026 dar pia\u021ba a evoluat, iar, atunci c\u00e2nd speciali\u0219tii IT se \u00eent\u00e2lnesc cu un profesionist \u00een zona financiar\u0103, rezultatul devine spectaculos. Dac\u0103 te-ai a\u0219ezat comod \u00een scaunul directorial, \u00ee\u021bi propun s\u0103 avem o discu\u021bie concret\u0103, cu privire la finan\u021bele companiei, \u00een 2022.<\/p>\n<p>\u00cenceputul de an aduce aten\u021bie sporit\u0103 pe strategie \u0219i rezultate financiare. \u00cen perioada pandemiei, <strong>planificarea pe baz\u0103 de scenarii multiple<\/strong> a devenit o tehnic\u0103 mai mult dec\u00e2t necesar\u0103, chiar obligatorie, pentru multe companii, cu siguran\u021b\u0103 cele care au avut discontinuit\u0103\u021bi \u00een contractele mari sau se bazau pe anumite ni\u0219e\/industrii cu dificult\u0103\u021bi.<\/p>\n<p>Sezonalit\u0103\u021bile \u00een business \u0219i varia\u021biile \u00een structura de costuri determin\u0103 ac\u021biuni imediate, pentru reevaluarea pre\u021burilor \u0219i securizarea marjelor de profit.<\/p>\n<p><a href=\"https:\/\/trustedadvisor.ro\/wp-content\/uploads\/2022\/01\/sim-business.png\"><img loading=\"lazy\" class=\"alignright size-medium wp-image-1863\" src=\"https:\/\/trustedadvisor.ro\/wp-content\/uploads\/2022\/01\/sim-business-300x140.png\" alt=\"\" width=\"300\" height=\"140\" srcset=\"https:\/\/trustedadvisor.ro\/wp-content\/uploads\/2022\/01\/sim-business-300x140.png 300w, https:\/\/trustedadvisor.ro\/wp-content\/uploads\/2022\/01\/sim-business-1024x478.png 1024w, https:\/\/trustedadvisor.ro\/wp-content\/uploads\/2022\/01\/sim-business-768x358.png 768w, https:\/\/trustedadvisor.ro\/wp-content\/uploads\/2022\/01\/sim-business.png 1500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Noua abordare implic\u0103 mobilizarea de resurse \u0219i competen\u021be noi:<\/p>\n<ul>\n<li>Munca de bugetare este mai elaborat\u0103 \u0219i trebuie s\u0103 existe un minimum de automatizare, pentru ca rezultatele s\u0103 fie u\u0219or modificate, \u00een func\u021bie de ipoteze.<\/li>\n<li>Este esen\u021bial s\u0103 se petreac\u0103 mai mult timp \u00een zona de clarificare \u0219i definire a scenariilor. \u201eWhat If?\u201d este o \u00eentrebare foarte bun\u0103, cu care trebuie testate atent toate variabilele.<\/li>\n<li>Mai mult, se analizeaz\u0103 riscurile de business \u0219i se traduc \u00een cifre, pentru a fi \u00eenglobate \u00een buget, cu probabilitatea aferent\u0103.<\/li>\n<\/ul>\n<p>Un subiect la ordinea zilei este disponibilitatea \u0219i acurate\u021bea datelor financiare, \u00eentr-un format care s\u0103 serveasc\u0103 strategului.<\/p>\n<p><em>Trusted App ofer\u0103 imaginea real\u0103 a situa\u021biei financiare a companiei \u0219i permite implementarea \u0219i monitorizarea \u00een timp real a bugetului de venituri \u0219i cheltuieli, prin crearea <strong>Simulatorului de Business.<\/strong><\/em><strong>\u00a0<\/strong><\/p>\n<p><strong>De ce Trusted App?<\/strong><\/p>\n<ul>\n<li>Aplica\u021bia ajut\u0103 companiile mici \u0219i medii s\u0103 aib\u0103 <strong>vizibilitate pe cifre la nivel profesionist<\/strong>, a\u0219a cum lucreaz\u0103 juc\u0103torii de top.<\/li>\n<li>Este un instrument <strong>foarte accesibil<\/strong> din punct de vedere al costurilor \u0219i al timpului de implementare (c\u00e2teva ore, de la momentul la care sunt disponibile datele).<\/li>\n<li>Ajut\u0103 antreprenorii s\u0103 controleze rezultatele raportate de c\u0103tre contabilitate, asigur\u00e2nd <strong>transparen\u021ba total\u0103 a datelor<\/strong>.<\/li>\n<li>\u00cen Trusted App, se pot opera ajust\u0103ri ale datelor financiare, \u00een acord cu politicile de management financiar din companie, <strong>f\u0103r\u0103 a fi limita\u021bi de reglement\u0103ri fiscale<\/strong> (precum \u00een cazul cheltuielilor cu amortizarea). Un alt exemplu este <strong>facilitarea analizei performan\u021bei financiare reale<\/strong>, f\u0103r\u0103 impactul pozitiv al subven\u021biilor\/granturilor, prezentate ca venituri, \u00een contabilitate.<\/li>\n<li>Ne concentr\u0103m cu u\u0219urin\u021b\u0103 pe <strong>categoriile principale de cheltuieli<\/strong> (salarii, diurne, parc auto: repara\u021bii, motorin\u0103, taxe, asigur\u0103ri), dar \u0219i pe cheltuielile administrative, suport, \u0219i putem identifica rapid orice varia\u021bie sau discordan\u021b\u0103, \u00een raport cu volumul de activitate, pentru ca, mai departe, s\u0103 analiz\u0103m \u0219i s\u0103 remediem zonele cu pierderi din business.<\/li>\n<li>Trusted App <strong>structureaz\u0103 datele financiare pe linii de business<\/strong>, fiind de un real ajutor pentru antreprenorii \u0219i managerii care gestioneaz\u0103 mai multe pie\u021be sau, poate, afaceri diferite, \u00een cadrul aceleia\u0219i companii.<\/li>\n<li>Un antreprenor <strong>poate s\u0103 urm\u0103reasc\u0103 rezultatele financiare lunar<\/strong>, s\u0103 \u00ee\u0219i construiasc\u0103 bugetul de venituri \u0219i cheltuieli \u0219i s\u0103 verifice cum evolueaz\u0103 rezultatele fa\u021b\u0103 de buget, <strong>intervenind dac\u0103 este nevoie s\u0103 modifice bugetul \u00een cursul anului<\/strong>, pentru o c\u00e2t mai bun\u0103 monitorizare a performan\u021bei financiare a firmei.<\/li>\n<li>Aplica\u021bia este flexibil\u0103 din punct de vedere al structurii de raportare \u0219i vine cu o <strong>propunere de categorii de cheltuieli care poate fi ajustat\u0103<\/strong>, \u00een func\u021bie de nevoile proprii fiec\u0103rui utilizator.<\/li>\n<li>Accesul la datele istorice se face foarte u\u0219or \u0219i exist\u0103 rapoarte comparative pentru a evalua evolu\u021bia fa\u021b\u0103 de anii anteriori.<\/li>\n<li><strong>Datele sunt \u00een siguran\u021b\u0103<\/strong>, trat\u0103m cu maxim\u0103 responsabilitate acest aspect.<\/li>\n<\/ul>\n<p><strong>Bugetul de venituri \u0219i cheltuieli, la \u00eendem\u00e2n\u0103\u00a0<\/strong><\/p>\n<p><strong data-wp-editing=\"1\"><a href=\"https:\/\/trustedadvisor.ro\/wp-content\/uploads\/2022\/01\/buget.png\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1864\" src=\"https:\/\/trustedadvisor.ro\/wp-content\/uploads\/2022\/01\/buget.png\" alt=\"\" width=\"1510\" height=\"650\" srcset=\"https:\/\/trustedadvisor.ro\/wp-content\/uploads\/2022\/01\/buget.png 1510w, https:\/\/trustedadvisor.ro\/wp-content\/uploads\/2022\/01\/buget-300x129.png 300w, https:\/\/trustedadvisor.ro\/wp-content\/uploads\/2022\/01\/buget-1024x441.png 1024w, https:\/\/trustedadvisor.ro\/wp-content\/uploads\/2022\/01\/buget-768x331.png 768w\" sizes=\"(max-width: 1510px) 100vw, 1510px\" \/><\/a>Bugetul de venituri \u0219i cheltuieli<\/strong> este la \u00eendem\u00e2n\u0103 \u0219i aduce flexibilitate prin faptul c\u0103:<\/p>\n<ul>\n<li>po\u021bi alege, \u00een func\u021bie de nevoi \u0219i de categoria de venit\/cheltuial\u0103, definirea lunar\u0103 sau anual\u0103 (caz \u00een care \u00eemp\u0103r\u021birea pe luni se face \u00een mod egal)<\/li>\n<li>sumele bugetate pot fi modificate \u00een cursul anului, corespunz\u0103tor cu evolu\u021bia afacerii.<\/li>\n<\/ul>\n<p>Vei avea, astfel, \u00een Trusted App un \ud835\udc12\ud835\udc22\ud835\udc26\ud835\udc2e\ud835\udc25\ud835\udc1a\ud835\udc2d\ud835\udc28\ud835\udc2b \ud835\udc1d\ud835\udc1e \ud835\udc01\ud835\udc2e\ud835\udc2c\ud835\udc22\ud835\udc27\ud835\udc1e\ud835\udc2c\ud835\udc2c.<\/p>\n<p><strong>Implementarea Trusted App<\/strong> presupune urm\u0103toarele etape:<\/p>\n<ul>\n<li>definirea \u0219i validarea structurii bugetului de venituri \u0219i cheltuieli \u2013 2-4 ore, \u00een func\u021bie de complexitatea activit\u0103\u021bii \u0219i a structurii afacerii<\/li>\n<li>importul datelor financiare istorice, 1-2 ani, \u00een func\u021bie de interes \u2013 c\u00e2teva ore, dup\u0103 caz, suntem dependen\u021bi de formatul datelor<\/li>\n<li>lunar, c\u00e2teva minute, pentru preg\u0103tirea \u0219i importul datelor financiare.<\/li>\n<\/ul>\n<p>Rapoartele sunt disponibile imediat ce datele sunt importate, f\u0103r\u0103 a fi necesare alte interven\u021bii. \u00cen fond, cine nu vrea, ast\u0103zi, s\u0103 c\u00e2\u0219tige timp \u0219i s\u0103 \u0219tie\u2026 cum o s\u0103 stea cu banii? Iar solu\u021bia este, ast\u0103zi, inclusiv la \u00eendem\u00e2na companiilor care nu \u00ee\u0219i permit investi\u021bii importante \u00een zona de aplica\u021bii de urm\u0103rire \u0219i simulare financiar\u0103.<\/p>\n<p><strong>Trusted App digitalizeaz\u0103 raportarea financiar\u0103 \u0219i bugetarea pentru IMM-uri, fiind un instrument foarte accesibil, din punctul de vedere al costurilor \u0219i al timpului de implementare, care ofer\u0103 antreprenorilor oportunitatea de la lua decizii strategice bazate pe cifre, de a avea vizibilitate \u0219i control asupra performan\u021bei financiare \u0219i, astfel, s\u0103 lucreze la nivel profesionist, a\u0219a cum lucreaz\u0103 juc\u0103torii de top.<\/strong><\/p>\n<p><strong>Mai multe informa\u021bii pute\u021bi g\u0103si pe <a href=\"https:\/\/trustedadvisor.ro\/trustedapp\/\">https:\/\/trustedadvisor.ro\/trustedapp\/<\/a> <\/strong><\/p>\n<blockquote><p><em><strong>Ioana Arsenie<\/strong> (<a href=\"http:\/\/www.ioanaarsenie.ro\">www.ioanaarsenie.ro<\/a>)\u00a0 este strateg financiar si fondatoarea Trusted Advisor Strategy &amp; Finance si Trusted App.<\/em><\/p>\n<p><em>A \u00eenceput cariera \u00een consultan\u021b\u0103, \u00eentr-o firm\u0103 rom\u00e2neasc\u0103, cu clien\u021bi antreprenori rom\u00e2ni, \u0219i ulterior \u00eentr-o firm\u0103 str\u0103in\u0103, unde a lucrat pentru companii str\u0103ine, preponderent clien\u021bi francezi. Astfel, primii 4 ani au definit standardele \u00een profesie, al\u0103turi de calificarea ACCA. Ulterior, \u00een rolurile de management opera\u021bional \u0219i strategic, \u00een Rom\u00e2nia \u0219i regiune, Ioana a descoperit c\u00e2t este de important ca func\u021bia financiar\u0103 s\u0103 fie dublat\u0103 de implicarea \u00een strategia de business. Business Partner \u00een multina\u021bional\u0103, in agribusiness, a coordonat, \u00een calitate de membru non-executiv proiectele de strategie ale companiei, \u00een vederea dubl\u0103rii rezultatelor \u00een 7 ani.<\/em><\/p>\n<p><em>Din 2015, Ioana a decis s\u0103 pun\u0103 la dispozi\u021bia IMM-urilor expertiza de top, prin servicii integrate de strategie financiar\u0103 \u0219i contabilitate, \u00een cadrul firmei proprii, Trusted Advisor Strategy &amp; Finance \u0219i ajut\u0103 companiile s\u0103 aib\u0103 strategii financiare s\u0103n\u0103toase \u0219i clare, prin profesionalism \u0219i digitalizare, folosind instrumente precum Tabloul de Bord, Simulatorul de Business si Trusted App.<\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>\u2026 exist\u0103 o singur\u0103 variant\u0103\u2026 valorific\u00e2nd fiecare oportunitate (pentru c\u0103, \u00een 2022, vor fi mai importante dec\u00e2t oric\u00e2nd). Cum ar fi s\u0103 ai acces la cifre la fel ca managerul unei mari companii, chiar dac\u0103 e\u0219ti o firm\u0103 mic\u0103? S\u0103 afli, aproape \u00een timp real, dac\u0103 sunt zone ale afacerii care trebuie ajustate? \u0218i s\u0103&hellip;&nbsp;<a href=\"https:\/\/trustedadvisor.ro\/en\/2022\/01\/29\/cum-abordam-finantele-in-2022\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Cum abord\u0103m finan\u021bele, \u00een 2022?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1881,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"off","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_ti_tpc_template_sync":false,"_ti_tpc_template_id":""},"categories":[1],"tags":[],"translation":{"provider":"WPGlobus","version":"2.8.11","language":"en","enabled_languages":["ro","en"],"languages":{"ro":{"title":true,"content":true,"excerpt":false},"en":{"title":false,"content":false,"excerpt":false}}},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u2026 exist\u0103 o singur\u0103 variant\u0103\u2026 valorific\u00e2nd fiecare oportunitate (pentru c\u0103, \u00een 2022, vor fi mai importante dec\u00e2t oric\u00e2nd). 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