{"id":1941,"date":"2022-04-19T07:08:37","date_gmt":"2022-04-19T07:08:37","guid":{"rendered":"https:\/\/trustedadvisor.ro\/?p=1941"},"modified":"2022-04-19T07:09:38","modified_gmt":"2022-04-19T07:09:38","slug":"directorul-financiar-cfo-departamentul-financiar-creator-de-valoare-in-organizatii","status":"publish","type":"post","link":"https:\/\/trustedadvisor.ro\/en\/2022\/04\/19\/directorul-financiar-cfo-departamentul-financiar-creator-de-valoare-in-organizatii\/","title":{"rendered":"Directorul Financiar (CFO) \u2013 Departamentul Financiar \u2013 creator de valoare \u00een organiza\u021bii"},"content":{"rendered":"<p>Dac\u0103 p\u00e2n\u0103 acum interven\u021biile mele vizau aspecte tehnice \u0219i instrumente de lucru, parte din strategia financiar\u0103 \u2013 structur\u0103 \u0219i implementare \u2013 este timpul s\u0103 punct\u0103m faptul c\u0103 Directorul Financiar este cel care face diferen\u021ba, prin modul \u00een care reu\u0219e\u0219te s\u0103 coaguleze organiza\u021bia prin procesele implementate.<\/p>\n<p>\u00cen acest material \u00eemi propun s\u0103 scot \u00een relief cum reu\u0219e\u0219te s\u0103 \u00ee\u0219i realizeze misiunea directorul financiar al unei companii de transporturi \u0219i logistic\u0103 performan\u021be \u00een mediul economic actual.<\/p>\n<p>Activitatea Departamentului Financiar nu poate fi performan\u021b\u0103 f\u0103r\u0103 implicarea celorlate departamente, fie c\u0103 vorbim de managementul bugetelor, al pre\u021burilor, al trezoreriei sau investi\u021biilor.<\/p>\n<ol>\n<li><strong>Directorul Financiar faciliteaz\u0103 transpunerea strategiei \u00een cifre \u2013 obiective strategice \u0219i tactice \u0219i integrarea \u00eentr-un buget master dinamic. <\/strong><\/li>\n<\/ol>\n<p>Pentru c\u0103 agilitatea se integreaz\u0103 \u00een adn-ul organiza\u021biilor, <strong>arhitectura proceselor \u0219i a sistemului decizional <\/strong>pot face diferen\u021ba. Directorul Financiar are oportunitatea s\u0103 \u201cnegocieze\u201d cele mai bune condi\u021bii pentru a-\u0219i realiza obiectivele, \u00eens\u0103 este nevoie s\u0103 aib\u0103 for\u021b\u0103 de propunere, s\u0103 fie creatorul unei organiza\u021bii care s\u0103 r\u0103spund\u0103 la solicit\u0103rile lui \u0219i care s\u0103 poat\u0103 integra rezultatele muncii sale \u00een timp real.<\/p>\n<p>De exemplu, potrivit pentru dvs\u00a0:<\/p>\n<ul>\n<li>Pornind de la structura de cost pentru km (transporturi) \/ suprafa\u021b\u0103 de depozitare sau ton\u0103 manipulat\u0103 \u00een logistic\u0103, Directorul Financiar propune un pre\u021buri actualizate. Consider c\u0103 este important s\u0103 fie prezent pe teren, s\u0103 vad\u0103 activitatea \u0219i eventualele modific\u0103ri ale proceselor, dar \u0219i s\u0103 participe la discu\u021bii de negociere ale contractelor de transport \u0219i logistic\u0103.<\/li>\n<li>Recomand ca Directorul Financiar s\u0103 faciliteze realizarea bugetelor departamentale, explic\u00e2nd managerilor impactul deciziilor lor \u00een rezultatul global \u0219i solicit\u00e2nd \u00een permanent\u0103 analize \u0219i previziuni din teren, pentru a interveni asupra cifrelor \u00een timp util \u0219i a fi \u00een alert\u0103 \u00een situa\u021bia unor posibile derapaje.<\/li>\n<\/ul>\n<ol>\n<li><strong>Directorul Financiar este vectorul procesului de management al performan\u021bei<\/strong><\/li>\n<\/ol>\n<p>Vorbim de mai multe axe ale procesului, printre care\u00a0:<\/p>\n<ul>\n<li>Performan\u021ba financiar\u0103 a afacerii \u2013 se vorbe\u0219te foarte mult c\u0103 Directorul Financiar trebuie s\u0103 optimizeze costurile, s\u0103 lucreze pentru reducerea acestora \u00een context de criz\u0103, \u00eens\u0103 se lucreaz\u0103 mai pu\u021bin la modelarea matematic\u0103 a pre\u021burilor, a modelului economico-financiar al afacerii. Strategia de pre\u021buri trebuie corelat\u0103 cu bugetarea, pentru a asigura o coerent\u0103 \u0219i control asupra rezultatului financiar.<\/li>\n<li>Performan\u021b\u0103 angaja\u021bilor &#8211; de\u0219i \u00een mod clasic m\u0103surarea performan\u021bei angaja\u021bilor nu este \u00een sarcina direct\u0103 a Directorului Financiar, din experien\u021b\u0103 mea pot spune c\u0103 implicarea s\u0103 \u00een calibrarea indicatorilor de performan\u021b\u0103 m\u0103surabili poate s\u0103 creasc\u0103 rezultatele acestui proces. Din perspectiva mea, Departamentul Financiar nu trebuie doar s\u0103 livreze rapoarte pentru evaluarea kpi (indicatori de performan\u021b\u0103) cantitativi. Un poten\u021bial insuficient exploatat este implicarea acestuia \u00een definirea modelului de performan\u021b\u0103 din organiza\u021bie \u0219i a \u021bintelor pt fiecare kpi, la fiecare nivel, a\u0219a \u00eenc\u00e2t \u0219i Directorul Financiar va putea s\u0103 beneficieze de o cunoa\u0219tere \u00een profunzime a afacerii \u0219i va prezen\u021ba la r\u00e2ndul sau previziuni c\u00e2t mai bune.<\/li>\n<li><strong>Directorul Financiar construie\u0219te valoare prin identificarea zonelor cu poten\u021bial \u0219i for\u021b\u0103 de propunere de strategii prin care poten\u021bialul s\u0103 fie realizat \u00een termeni de profit \u0219i cash.<\/strong><\/li>\n<\/ul>\n<p>Poate c\u0103 afacerea are o\u00a0 structur\u0103 simpl\u0103 sau, dimpotriv\u0103, este complex\u0103. Expunerea Directorului Financiar la realitatea intern\u0103 \u0219i din pia\u021b\u0103 va aduce cu siguran\u021b\u0103 puncte de aten\u021bie noi, pentru c\u0103 perspectiva omului de finan\u021be completeaz\u0103 zona opera\u021bional\u0103\u00a0:<\/p>\n<ul>\n<li>Reflexul de a g\u00e2ndi \u00een termeni de beneficii \u0219i oportunit\u0103\u021bi (SWOT)<\/li>\n<li>Reflexul de a fi alert la riscuri (ex\u00a0: ni\u0219\u0103 vs diversificare)<\/li>\n<li>Reflexul de a g\u00e2ndi \u00een cifre\u00a0: marje, ROI (return of investment), DCF (discounted cash-flow), payback-period.<\/li>\n<\/ul>\n<p>\u00cens\u0103 aceste paliere de ac\u021biune presupun un nivel de autoritate corespunz\u0103tor. Un astfel de rol este realizat de Financial Business Partner, \u00een organiza\u021bii mari, \u00eens\u0103 este o provocare pentru IMM-uri, \u00een care rolul Directorului Financiar cuprinde mult opera\u021bional.<\/p>\n<p>Ce putem face?<\/p>\n<p><strong>Board \u2013 Financial Advisor<\/strong> \u2013 antreprenorul poate s\u0103 investeasc\u0103 pentru a avea al\u0103turi un strateg financiar, director financiar extern sau chiar membru \u00een board, \u00een echipa s\u0103 strategic, al\u0103turi de care s\u0103 scaneze aceste arii \u0219i altele, neincluse \u00een acest material, lunar, s\u0103pt\u0103m\u00e2nal, sau c\u00e2nd este o situa\u021bie de criz\u0103 sau oportunitate. Aceast\u0103 este o ocazie \u0219i pentru antreprenor de a se separa de opera\u021bional \u0219i a vedea afacerea \u00een ansamblu, de la alt nivel. Rutina acestui proces este dificil de realizat la \u00eenceput, dar devine extrem de necesar\u0103 odat\u0103 ce sunt identificate beneficiile.<\/p>\n<p>Despre Ioana Arsenie (www.ioanaarsenie.ro)- strateg financiar, fondator Trusted Advisor Strategy &amp; Finance si Trusted App (www.trustedadvisor.ro)<\/p>\n<p>A \u00eenceput cariera \u00een anul 2000, \u00een consultan\u021b\u0103, \u00eentr-o firm\u0103 rom\u00e2neasc\u0103, cu clien\u021bi antreprenori rom\u00e2ni, \u0219i ulterior \u00eentr-o firm\u0103 str\u0103in\u0103, unde a lucrat pentru companii str\u0103ine, preponderent clien\u021bi francezi.<\/p>\n<p>Astfel, primii 4 ani au definit standardele \u00een profesie, al\u0103turi de calificarea ACCA. Ulterior, \u00een rolurile de management opera\u021bional \u0219i strategic, \u00een Rom\u00e2nia \u0219i regiune, Ioana a descoperit c\u00e2t este de important ca func\u021bia financiar\u0103 s\u0103 fie dublat\u0103 de implicarea \u00een strategia de business.<\/p>\n<p>A fost Business Partner \u00een multina\u021bional\u0103 \u0219i a coordonat, \u00een calitate de membru non-executiv proiectele de strategie ale companiei, \u00een vederea dubl\u0103rii rezultatelor. Din 2015, Ioana a decis s\u0103 pun\u0103 la dispozi\u021bia IMM-urilor expertiz\u0103 de top, prin servicii integrate de strategie financiar\u0103 \u0219i contabilitate, \u00een cadrul firmei proprii, Trusted Advisor Strategy &amp; Finance \u0219i ajut\u0103 companiile s\u0103 aib\u0103 strategii financiare s\u0103n\u0103toase \u0219i clare, prin profesionalism \u0219i digitalizare, folosind instrumente precum Tabloul de Bord, Simulatorul de Business si Trusted App.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dac\u0103 p\u00e2n\u0103 acum interven\u021biile mele vizau aspecte tehnice \u0219i instrumente de lucru, parte din strategia financiar\u0103 \u2013 structur\u0103 \u0219i implementare \u2013 este timpul s\u0103 punct\u0103m faptul c\u0103 Directorul Financiar este cel care face diferen\u021ba, prin modul \u00een care reu\u0219e\u0219te s\u0103 coaguleze organiza\u021bia prin procesele implementate. \u00cen acest material \u00eemi propun s\u0103 scot \u00een relief cum&hellip;&nbsp;<a href=\"https:\/\/trustedadvisor.ro\/en\/2022\/04\/19\/directorul-financiar-cfo-departamentul-financiar-creator-de-valoare-in-organizatii\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Directorul Financiar (CFO) \u2013 Departamentul Financiar \u2013 creator de valoare \u00een organiza\u021bii<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1942,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"off","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_ti_tpc_template_sync":false,"_ti_tpc_template_id":""},"categories":[1],"tags":[],"translation":{"provider":"WPGlobus","version":"2.8.11","language":"en","enabled_languages":["ro","en"],"languages":{"ro":{"title":true,"content":true,"excerpt":false},"en":{"title":false,"content":false,"excerpt":false}}},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - 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