{"id":2006,"date":"2022-08-12T08:05:18","date_gmt":"2022-08-12T08:05:18","guid":{"rendered":"https:\/\/trustedadvisor.ro\/?p=2006"},"modified":"2022-08-12T08:05:39","modified_gmt":"2022-08-12T08:05:39","slug":"directorul-financiar-cfo-de-la-rolul-clasic-la-intelegerea-trendurilor-industriei-si-crearea-de-valoare","status":"publish","type":"post","link":"https:\/\/trustedadvisor.ro\/en\/2022\/08\/12\/directorul-financiar-cfo-de-la-rolul-clasic-la-intelegerea-trendurilor-industriei-si-crearea-de-valoare\/","title":{"rendered":"Directorul Financiar (CFO) \u2013 de la rolul clasic la \u00een\u021belegerea trendurilor industriei \u0219i crearea de valoare"},"content":{"rendered":"<p><a href=\"https:\/\/trustedadvisor.ro\/wp-content\/uploads\/2022\/08\/Ioana-Arsenie-strateg-financiar-fondatoarea-Trusted-Advisor.jpg\"><img loading=\"lazy\" class=\"alignright size-medium wp-image-2007\" src=\"https:\/\/trustedadvisor.ro\/wp-content\/uploads\/2022\/08\/Ioana-Arsenie-strateg-financiar-fondatoarea-Trusted-Advisor-203x300.jpg\" alt=\"\" width=\"203\" height=\"300\" srcset=\"https:\/\/trustedadvisor.ro\/wp-content\/uploads\/2022\/08\/Ioana-Arsenie-strateg-financiar-fondatoarea-Trusted-Advisor-203x300.jpg 203w, https:\/\/trustedadvisor.ro\/wp-content\/uploads\/2022\/08\/Ioana-Arsenie-strateg-financiar-fondatoarea-Trusted-Advisor.jpg 664w\" sizes=\"(max-width: 203px) 100vw, 203px\" \/><\/a>Din punctul meu de vedere, <strong>dezvoltare sustenabil\u0103<\/strong> \u00eenseamn\u0103 un echilibru financiar \u0219i decizii corect fundamentate \u0219i ajustate la noile condi\u021bii din pia\u021b\u0103. \u00censeamn\u0103 profitabilitate, pentru c\u0103 numai a\u0219a putem avea angaja\u021bi buni, procese eficiente, digitalizare, capital pentru dezvoltare. Cum facem acest lucru? Dac\u0103 \u00een anii 2000, afacerile se conduceau mult \u00een zona intuitiv\u0103, acum sunt multe elemente noi, inclusiv \u00een zona financiar\u0103, care sunt dificil de gestionat de antreprenor, iar rolul unui &#8220;finance&#8221; adev\u0103rat este esen\u021bial. Nu vorbim de contabil aici, este important \u0219i acesta, dar este diferit\u0103 meseria de management financiar \u0219i <strong>strategia financiar\u0103 presupune expertiz\u0103 dob\u00e2ndit\u0103 \u00een roluri cheie, ani buni<\/strong> &#8211; spune Ioana Arsenie, strateg financiar, ACCA, fondatoarea Trusted Advisor Strategy &amp; Finance.<\/p>\n<p><strong>Directorul Financiar (CFO) \u2013 de la rolul clasic la \u00een\u021belerea trendurilor industriei \u0219i crearea de valoare<\/strong><\/p>\n<p>Dac\u0103 ne uit\u0103m la ultimii 20 de ani, \u00een meseria de CFO (Director Financiar) a avut loc un salt semnificativ, \u00eens\u0103 nu la fel \u00een toate industriile. Avem impresia c\u0103 doar companiile mari au acces la resurse umane la nivel de excelen\u021b\u0103.<\/p>\n<p>Din experien\u021ba mea de aproape 10 ani ca manager financiar \u0219i membru \u00een board si peste 10 ani \u00een\u00a0 consultan\u021b\u0103 pot spune c\u00e2t de dinamic\u0103 este activitatea, faptul c\u0103 de la companie la companie condi\u021biile de lucru se modific\u0103 \u0219i \u00een consecin\u021b\u0103 lucrul cu scenarii multiple, o strategie apelat\u0103 \u00een situa\u021bii de criz\u0103 anterior pandemiei, este la ordinea zilei acum.<br \/>\n\u00cen consecin\u021b\u0103 este nevoie de un management financiar la \u00een\u0103l\u021bime.<\/p>\n<p>Mai mult dec\u00e2t oricand este necesar\u0103 \u00een\u021belegerea dinamicii pre\u021burilor, fie c\u0103 vorbim de materii prime sau produse finite.<\/p>\n<p>Directorul financiar are capacitatea s\u0103 coaguleze organiza\u021bia \u0219i s\u0103 <strong>sus\u021bin\u0103 strategia de dezvoltare<\/strong>:<\/p>\n<ul>\n<li>prin intermediul bugetelor;<\/li>\n<li>implicare opera\u021bional\u0103;<\/li>\n<li>\u00een\u021belegere a proceselor \u0219i nevoilor departamentale;<\/li>\n<li>sus\u021binerea managerilor de departamente \u00een demersul de realizarea a bugetelor opex (capital de lucru) \u0219i capex (investitii);<\/li>\n<li>coordoneaz\u0103 digitalizarea \u00een cadrul departamentului \u0219i nu numai.<\/li>\n<\/ul>\n<p><strong>Strategia financiar\u0103 presupune expertiz\u0103 dob\u00e2ndit\u0103 \u00een roluri cheie, ani buni. Al\u0103turi de un profesionist validat antreprenorul poate lucra la dezvoltarea sustenabil\u0103: echilibru financiar \u0219i decizii corect fundamentate \u0219i ajustate la noile condi\u021bii din pia\u021b\u0103, profitabilitate, pentru c\u0103 numai a\u0219a putem avea angaja\u021bi buni, procese eficiente, digitalizare, capital pentru dezvoltare, <\/strong>spune Ioana Arsenie &#8211; strateg financiar Trusted Advisor.<\/p>\n<p>Se \u00een\u021belege care sunt caracteristicile obligatorii \u00een profilul CFO-ului. Cunoa\u0219terea instrumentelor de tip hedging, a mecanismelor de listare la burs\u0103, abilit\u0103\u021bile sistemice \u0219i de interfa\u021bare a sistemelor devin obligatorii pentru a \u00eenso\u021bi viziunea de dezvoltare a companiilor.<\/p>\n<p>O alt\u0103 abordare esen\u021bial\u0103 \u00een managementul financiar o reprezint\u0103 cea bazat\u0103 pe <strong>costul de oportunitate<\/strong>. M\u0103 refer la capacitatea de a analiza mai multe variante, precum cele c\u00e2teva exemple prezentate \u00een continuare:<\/p>\n<ul>\n<li>stocaj propriu (investi\u021bie) vs \u00eenchiriere capacit\u0103\u021bi de stocaj;<\/li>\n<li>produc\u021bie intern\u0103\u00a0 sau externalizare;<\/li>\n<li>credit furnizor sau asociati \u0219i\/sau finan\u021bare bancar\u0103.<\/li>\n<\/ul>\n<p>Dincolo de discu\u021biile pentru a \u00een\u021belege fiecare variant\u0103 \u00een parte, CFO-ul trebuie s\u0103 consolideze fiecare recomandare sau decizie pe baza calculelor financiare \u0219i <strong>analizei de risc<\/strong>.<\/p>\n<p>Elemente tehnice precum discounted cash-flow, ROI (return of investment), payback period sunt necesare \u0219i trebuie aplicate \u0219i explicate persoanelor de decizie din companie, CEO sau antreprenori.<\/p>\n<p>IMM-urile care nu au dimensiunea \u0219i bugetul necesare angaj\u0103rii unui CFO intern pot considera varianta unui Director Financiar extern, care s\u0103\u00a0\u00eenso\u021beasc\u0103\u00a0managementul \u00een permanen\u021b\u0103, cu evalu\u0103ri lunare sau trimestriale \u0219i s\u0103\u00a0intervin\u0103\u00a0cu o implicare mai mare \u00een proiectele cheie, strategice \u0219i cu impact pentru organiza\u021bie.<\/p>\n<p>Astfel, trebuie creat\u0103 o structur\u0103 organiza\u0163ional\u0103 puternic\u0103 la nivel de companie, prin prisma organiz\u0103rii \u015fi consolid\u0103rii departamentului financiar, o reg\u00e2ndire total\u0103. Rezultatele acestor eforturi la nivel de cifre, presupun reduceri de bugete \u015fi de p\u00e2n\u0103 la 15% prin optimiz\u0103ri \u00een procese, schimburi de activit\u0103\u0163i, sarcini, responsabilit\u0103\u0163i \u00eentre sarcini, roluri.<\/p>\n<p>Companiile rom\u00e2ne\u015fti pierd foarte mult din lipsa evalu\u0103rii departamentului financiar. Mai mult dec\u00e2t at\u00e2t, pierd oportunitatea de a trece la urm\u0103torul nivel de cre\u0219tere! Din experienta Trusted Advisor Strategy &amp; Finance, un blocaj \u00een cre\u015fterea afacerilor \u00eel constituie p\u0103strarea structurii ini\u0163iale \u00eentr-o etap\u0103 de cre\u015ftere urm\u0103toare. De multe ori, contabilul \u015fef este cel care sus\u0163ine activitatea de finan\u0163are, rela\u0163ia cu b\u0103ncile sau chiar antreprenorul \u015fi nu se fac foarte multe activit\u0103\u0163i de management financiar.<\/p>\n<p>Antreprenorul trebuie s\u0103 aib\u0103 o structur\u0103 care func\u0163ioneaz\u0103 \u015fi s\u0103 reg\u00e2ndeasc\u0103 arhitectura proceselor \u2013 identificarea proceselor \u015fi reajustarea lor \u00een grupe de procese. \u00cen plus, antreprenorii vor percepe acest demers de evaluare a func\u0163iei financiare \u015fi ca pe o oportunitate \u00een vederea consolid\u0103rii \u00eentre departamente, \u00een \u00eentreaga organiza\u021bie, dar \u0219i a rela\u0163iei cu clientul: de la eficien\u0163\u0103 \u00een datele furnizate, ajustarea bugetelor, coeren\u0163\u0103 \u00een procese.<\/p>\n<p>Principalele axe de ac\u0163iune:<br \/>\na) politica de pre\u0163: metodologia calculului de pre\u0163;<br \/>\nb) politica de credit management;<br \/>\nc) analiza investi\u0163iilor;<br \/>\nd) suport \u00een implementarea \u0219i dezvoltarea permanent\u0103 a unui ERP.<\/p>\n<p>Aceste proceduri sunt livrabile, \u00eens\u0103 pentru continuitate cu cele mai bune rezultate, se urm\u0103re\u015fte ca \u00een cadrul procesului s\u0103 aib\u0103 loc un transfer de cuno\u015ftin\u0163e de la CEO-ul extern\/intern c\u0103tre echipa intern\u0103, fie c\u0103 vorbim de Departamentul Financiar-Administrativ, for\u0163a de v\u00e2nz\u0103ri \u015fi, desigur, antreprenorul care particip\u0103 activ la acest proces. De foarte multe ori, CFO-ul extern se implic\u0103 \u00een recrutarea CFO-ului intern, c\u00e2nd compania cre\u015fte, \u00een evaluarea echipei interne.<\/p>\n<p><strong>Directorul Financiar este vectorul procesului de management al performan\u021bei:<\/strong><\/p>\n<p>Vorbim de mai multe axe ale procesului, printre care:<\/p>\n<ul>\n<li>Performan\u021ba financiar\u0103 a afacerii \u2013 se vorbe\u0219te foarte mult c\u0103 Directorul Financiar trebuie s\u0103 optimizeze costurile, s\u0103 lucreze pentru reducerea acestora \u00een context de criz\u0103, \u00eens\u0103 se lucreaz\u0103 mai pu\u021bin la modelarea matematic\u0103 a pre\u021burilor, a modelului economico-financiar al afacerii. Strategia de pre\u021buri trebuie corelat\u0103 cu bugetarea, pentru a asigura o coeren\u021b\u0103 \u0219i control asupra rezultatului financiar.<\/li>\n<li>Performan\u021ba angaja\u021bilor \u2013 de\u0219i, \u00een mod clasic, m\u0103surarea performan\u021bei angaja\u021bilor nu este \u00een sarcina direct\u0103 a Directorului Financiar, din experien\u021ba mea, pot spune c\u0103 implicarea sa \u00een calibrarea indicatorilor de performan\u021b\u0103 m\u0103surabili poate s\u0103 creasc\u0103 rezultatele acestui proces. Din perspectiva mea, Departamentul Financiar nu trebuie doar s\u0103 livreze rapoarte pentru evaluarea KPI (indicatori de performan\u021b\u0103) cantitativi. Un poten\u021bial insuficient exploatat este implicarea acestuia \u00een definirea modelului de performan\u021b\u0103 din organiza\u021bie \u0219i a \u021bintelor pentru fiecare KPI, la fiecare nivel, astfel \u00eenc\u00e2t \u0219i Directorul Financiar va putea s\u0103 beneficieze de o cunoa\u0219tere \u00een profunzime a afacerii \u0219i va prezen\u021ba, la r\u00e2ndul s\u0103u, previziuni c\u00e2t mai bune.<\/li>\n<\/ul>\n<p><strong>Directorul Financiar construie\u0219te valoare, prin identificarea zonelor cu poten\u021bial \u0219i for\u021b\u0103 de propunere de strategii, prin care poten\u021bialul s\u0103 fie realizat, \u00een termeni de profit \u0219i cash.<\/strong><\/p>\n<p>Poate c\u0103 afacerea are o structur\u0103 simpl\u0103 sau, dimpotriv\u0103, este complex\u0103. Expunerea Directorului Financiar la realitatea intern\u0103 \u0219i din pia\u021b\u0103 va aduce, cu siguran\u021b\u0103, puncte de aten\u021bie noi, pentru c\u0103 perspectiva omului de finan\u021be completeaz\u0103 zona opera\u021bional\u0103<\/p>\n<p>\u00cens\u0103 aceste paliere de ac\u021biune presupun un nivel de autoritate corespunz\u0103tor. Un astfel de rol este realizat de Financial Business Partner, \u00een organiza\u021bii mari, \u00eens\u0103 este o provocare pentru IMM-uri, \u00een care rolul Directorului Financiar cuprinde mult opera\u021bional.<\/p>\n<p>&nbsp;<\/p>\n<p>Ioana Arsenie este profesionist \u00een finan\u021be cu experien\u021b\u0103 de peste 20 de ani \u00een roluri strategice, board advisor \u0219i fondatoarea Trusted Advisor &amp; Trusted App- aplicatia de raportare financiar\u0103 \u0219i bugetare digitalizat\u0103 pentru IMM-uri.<\/p>\n<p>Mai multe info <a href=\"https:\/\/trustedadvisor.ro\/\">https:\/\/trustedadvisor.ro\/<\/a> si \u00a0<a href=\"https:\/\/ioanaarsenie.ro\/\">https:\/\/ioanaarsenie.ro\/<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Preluari media<\/strong><\/p>\n<p><strong>Jurnalul National: <\/strong><a href=\"https:\/\/jurnalulnational.ro\/ioana-arsenie-trusted-advisor-95-dintre-antreprenori-nu-reusesc-sa-dezvolte-sustenabil-afacerile-pentru-ca-nu-au-competente-de-finante\">https:\/\/jurnalulnational.ro\/ioana-arsenie-trusted-advisor-95-dintre-antreprenori-nu-reusesc-sa-dezvolte-sustenabil-afacerile-pentru-ca-nu-au-competente-de-finante<\/a><\/p>\n<p><strong>Comunicate de presa: <\/strong><a href=\"https:\/\/www.comunicatedepresa.ro\/trusted-advisor\/ioana-arsenie-trusted-advisor-95-dintre-antreprenori-nu-reusesc-sa-dezvolte-sustenabil-afacerile-pentru-ca-nu-au-competente-de-finante\/\">https:\/\/www.comunicatedepresa.ro\/trusted-advisor\/ioana-arsenie-trusted-advisor-95-dintre-antreprenori-nu-reusesc-sa-dezvolte-sustenabil-afacerile-pentru-ca-nu-au-competente-de-finante\/<\/a><\/p>\n<p><strong>Anuarul de Consultanta: <\/strong><a href=\"http:\/\/www.anuaruldeconsultanta.ro\/articole\/3360-directorul-financiar-cfo-de-la-rolul-clasic-la-intelerea-trendurilor-industriei-si-crearea-de-valoare.html\">http:\/\/www.anuaruldeconsultanta.ro\/articole\/3360-directorul-financiar-cfo-de-la-rolul-clasic-la-intelerea-trendurilor-industriei-si-crearea-de-valoare.html<\/a><\/p>\n<p><strong>Club Antreprenor:<\/strong> <a href=\"https:\/\/www.clubantreprenor.ro\/2022\/08\/03\/ioana-arsenie-strateg-financiar-directorul-financiar-cfo-de-la-rolul-clasic-la-intelegerea-trendurilor-industriei-si-crearea-de-valoare\/\">https:\/\/www.clubantreprenor.ro\/2022\/08\/03\/ioana-arsenie-strateg-financiar-directorul-financiar-cfo-de-la-rolul-clasic-la-intelegerea-trendurilor-industriei-si-crearea-de-valoare\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Din punctul meu de vedere, dezvoltare sustenabil\u0103 \u00eenseamn\u0103 un echilibru financiar \u0219i decizii corect fundamentate \u0219i ajustate la noile condi\u021bii din pia\u021b\u0103. \u00censeamn\u0103 profitabilitate, pentru c\u0103 numai a\u0219a putem avea angaja\u021bi buni, procese eficiente, digitalizare, capital pentru dezvoltare. Cum facem acest lucru? Dac\u0103 \u00een anii 2000, afacerile se conduceau mult \u00een zona intuitiv\u0103, acum sunt&hellip;&nbsp;<a href=\"https:\/\/trustedadvisor.ro\/en\/2022\/08\/12\/directorul-financiar-cfo-de-la-rolul-clasic-la-intelegerea-trendurilor-industriei-si-crearea-de-valoare\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Directorul Financiar (CFO) \u2013 de la rolul clasic la \u00een\u021belegerea trendurilor industriei \u0219i crearea de valoare<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":2007,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"off","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_ti_tpc_template_sync":false,"_ti_tpc_template_id":""},"categories":[1],"tags":[],"translation":{"provider":"WPGlobus","version":"2.8.11","language":"en","enabled_languages":["ro","en"],"languages":{"ro":{"title":true,"content":true,"excerpt":false},"en":{"title":false,"content":false,"excerpt":false}}},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Din punctul meu de vedere, dezvoltare sustenabil\u0103 \u00eenseamn\u0103 un echilibru financiar \u0219i decizii corect fundamentate \u0219i ajustate la noile condi\u021bii din pia\u021b\u0103. \u00censeamn\u0103 profitabilitate, pentru c\u0103 numai a\u0219a putem avea angaja\u021bi buni, procese eficiente, digitalizare, capital pentru dezvoltare. 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Dac\u0103 \u00een anii 2000, afacerile se conduceau mult \u00een zona intuitiv\u0103, acum sunt","twitter:image":"https:\/\/trustedadvisor.ro\/wp-content\/uploads\/2021\/01\/cropped-01-logo-Trusted-Advisor-1.png"},"aioseo_meta_data":{"post_id":"2006","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2023-01-10 10:27:34","updated":"2025-08-10 10:32:16","focus_keyword":null,"additional_keywords":null,"truseo_locale":null,"seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/trustedadvisor.ro\/en\/\" title=\"Prima pagin\u0103\">Prima pagin\u0103<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/trustedadvisor.ro\/en\/category\/resurse\/\" title=\"Resurse\">Resurse<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tDirectorul Financiar (CFO) \u2013 de la rolul clasic la \u00een\u021belegerea trendurilor industriei \u0219i crearea de valoare\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Prima pagin\u0103","link":"https:\/\/trustedadvisor.ro\/en\/"},{"label":"Resurse","link":"https:\/\/trustedadvisor.ro\/en\/category\/resurse\/"},{"label":"Directorul Financiar (CFO) \u2013 de la rolul clasic la \u00een\u021belegerea trendurilor industriei \u0219i crearea de valoare","link":"https:\/\/trustedadvisor.ro\/en\/2022\/08\/12\/directorul-financiar-cfo-de-la-rolul-clasic-la-intelegerea-trendurilor-industriei-si-crearea-de-valoare\/"}],"_links":{"self":[{"href":"https:\/\/trustedadvisor.ro\/en\/wp-json\/wp\/v2\/posts\/2006"}],"collection":[{"href":"https:\/\/trustedadvisor.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trustedadvisor.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trustedadvisor.ro\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trustedadvisor.ro\/en\/wp-json\/wp\/v2\/comments?post=2006"}],"version-history":[{"count":1,"href":"https:\/\/trustedadvisor.ro\/en\/wp-json\/wp\/v2\/posts\/2006\/revisions"}],"predecessor-version":[{"id":2008,"href":"https:\/\/trustedadvisor.ro\/en\/wp-json\/wp\/v2\/posts\/2006\/revisions\/2008"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trustedadvisor.ro\/en\/wp-json\/wp\/v2\/media\/2007"}],"wp:attachment":[{"href":"https:\/\/trustedadvisor.ro\/en\/wp-json\/wp\/v2\/media?parent=2006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trustedadvisor.ro\/en\/wp-json\/wp\/v2\/categories?post=2006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trustedadvisor.ro\/en\/wp-json\/wp\/v2\/tags?post=2006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}