{"id":2012,"date":"2022-08-12T08:37:47","date_gmt":"2022-08-12T08:37:47","guid":{"rendered":"https:\/\/trustedadvisor.ro\/?p=2012"},"modified":"2022-08-15T17:26:13","modified_gmt":"2022-08-15T17:26:13","slug":"antreprenorii-sunt-obligati-sa-analizeze-impactul-esg-asupra-afacerilor","status":"publish","type":"post","link":"https:\/\/trustedadvisor.ro\/en\/2022\/08\/12\/antreprenorii-sunt-obligati-sa-analizeze-impactul-esg-asupra-afacerilor\/","title":{"rendered":"Antreprenorii sunt obliga\u021bi s\u0103 analizeze impactul ESG asupra afacerilor"},"content":{"rendered":"<p><strong>Cum se pozi\u021bioneaz\u0103 IMM-urile \u00een raport cu trendul ESG \u2013 mediu, social, guvernan\u021b\u0103?<\/strong><\/p>\n<p><strong>Ioana Arsenie, strateg financiar Trusted Advisor, ofer\u0103 recomand\u0103ri pentru IMM-uri, din perspectiva strategic\u0103 \u0219i financiar\u0103 <\/strong><\/p>\n<p>Observ\u0103m cum corpora\u021biile se aliniaz\u0103 tot mai accentuat cu acest concept \u0219i \u00een fiecare zi sunt anun\u021bate obiective \u0219i proiecte \u00een zona ESG.<\/p>\n<p>Evaluarea companiilor cuprinde modul \u00een care acestea \u00ee\u0219i pun amprenta asupra mediului \u00een care activeaz\u0103. Indicii bursieri sunt afecta\u021bi pozitiv sau negativ de nout\u0103\u021bi din aceast\u0103 sfer\u0103, fie c\u0103 vorbim de o investi\u021bie pentru a reduce amprenta de carbon, un proiect social sau modul \u00een care guvernan\u021ba opereaz\u0103 \u00een organiza\u021bie, asigur\u00e2nd investitorii c\u0103 banii lor corect gestiona\u021bi.<\/p>\n<p>Mai nou, finan\u021batorii anun\u021b\u0103 c\u0103 includ indicatorul ESG \u00een scorul pentru finan\u021bare \u0219i, mai mult dec\u00e2t at\u00e2t, au fost lansate oportunit\u0103\u021bi de finan\u021bare dedicate.<\/p>\n<p>Toate acestea vin la pachet cu asumare \u0219i responsabilitate \u2013 fiind esen\u021bial c\u0103 obiectivele \u0219i proiectele ESG s\u0103 nu r\u0103m\u00e2n\u0103 doar pe h\u00e2rtie. Companiile \u00eenregistreaz\u0103 costuri opera\u021bionale suplimentare \u0219i bugete de investi\u021bii dedicate, deloc de neglijat.<\/p>\n<p><a href=\"https:\/\/trustedadvisor.ro\/wp-content\/uploads\/2022\/08\/Recomandari-E-S-G-antreprenori.jpg\"><img loading=\"lazy\" class=\"aligncenter wp-image-2016 size-full\" src=\"https:\/\/trustedadvisor.ro\/wp-content\/uploads\/2022\/08\/Recomandari-E-S-G-antreprenori.jpg\" alt=\"\" width=\"768\" height=\"768\" srcset=\"https:\/\/trustedadvisor.ro\/wp-content\/uploads\/2022\/08\/Recomandari-E-S-G-antreprenori.jpg 768w, https:\/\/trustedadvisor.ro\/wp-content\/uploads\/2022\/08\/Recomandari-E-S-G-antreprenori-300x300.jpg 300w, https:\/\/trustedadvisor.ro\/wp-content\/uploads\/2022\/08\/Recomandari-E-S-G-antreprenori-150x150.jpg 150w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/p>\n<p><strong><u>Ce pot face IMM-urile pentru o pozi\u021bionare c\u00e2\u0219tig\u0103toare \u00een mediul concuren\u021bial, av\u00e2nd \u00een vedere aceast\u0103 nou\u0103 zon\u0103 de competi\u021bie?<\/u><\/strong><\/p>\n<ol>\n<li><strong>Alegem o ax\u0103 de ac\u021biune care are o sinergie maxim\u0103 cu obiectivele companiei \u0219i clientul \u021bint\u0103.<\/strong><\/li>\n<\/ol>\n<p>IMM-urile nu dispun de bugete \u0219i sunt obligate s\u0103 g\u0103seasc\u0103 solu\u021bii pentru a-\u0219i p\u0103stra competitivitatea \u0219i clientela.<\/p>\n<p>C\u00e2teva exemple:<\/p>\n<ul>\n<li>alegerea unui ambalaj \u00eembun\u0103t\u0103\u021bit<\/li>\n<li>modificarea unei componente a produsului<\/li>\n<li>simplul fapt c\u0103 g\u0103sesc solu\u021bii de produc\u021bie \u0219i livrare \u00een proximitate<\/li>\n<li>reducerea cantit\u0103\u021bii de ambalaje introduse pe pia\u021b\u0103, a cantit\u0103\u021bii de plastic<\/li>\n<\/ul>\n<p>pot fi c\u00e2teva ini\u021biative care ajut\u0103 micii produc\u0103torii, companiile rom\u00e2ne\u0219ti, s\u0103 creasc\u0103 angajamentul clien\u021bilor \u0219i chiar s\u0103 c\u00e2\u0219tige noi clien\u021bi.<\/p>\n<ol start=\"2\">\n<li><strong> Identific\u0103m cum impacteaz\u0103 investi\u021bia rezultatele financiare ale companiei.<\/strong><\/li>\n<\/ol>\n<p>\u201e\u00cen contextul actual, marcat de cre\u0219terea pre\u021burilor materiilor prime \u0219i utilit\u0103\u021bilor, a costurilor de transport \u0219i logistic\u0103, a costurilor finan\u021b\u0103rii, infla\u021bia persistent\u0103, asumarea unei direc\u021bii ESG implic\u0103 cre\u0219terea costurilor de produc\u021bie, iar antreprenorii trebuie s\u0103 calculeze impactul \u00een marje \u0219i s\u0103 stabileasc\u0103 dac\u0103 pre\u021burile actuale sunt corecte, petru a asigura sustenabilitatea financiar\u0103 a companiei.\u201d- spune Ioana Arsenie.<\/p>\n<ol start=\"3\">\n<li><strong>G\u00e2ndim din punct de vedere strategic \u2013 pe termen mediu \u0219i lung \u2013 ce etape \u0219i investi\u021bii sunt necesare, <\/strong>pentru a avea impactul maxim pe ni\u0219\u0103 aleas\u0103 \u0219i facem o comunicare onest\u0103 \u0219i permanent\u0103 cu publicul \u021bint\u0103.<\/li>\n<\/ol>\n<p><strong>\u201eSuntem bucuro\u0219i s\u0103 observ\u0103m \u00een portofoliul nostru antreprenori care inoveaz\u0103 \u0219i g\u0103sesc solu\u021bii pentru a \u00eenc\u00e2nta clientul dornic s\u0103 cumpere produse rom\u00e2ne\u0219ti, produse c\u00e2t mai naturale, care nu afecteaz\u0103 s\u0103n\u0103tatea \u0219i mediul. Clien\u021bii apreciaz\u0103 \u0219i sunt loializati pe termen lung, devenind adev\u0103ra\u021bi ambasadori de brand. De aceea, un demers \u00een zona ESG, bine g\u00e2ndit \u0219i implementat, aduce beneficii mari \u0219i investi\u021bia este recuperat\u0103, adaug\u0103 Ioana Arsenie.<\/strong><\/p>\n<p>Ioana Arsenie este profesionist \u00een finan\u021be cu experien\u021b\u0103 de peste 20 de ani \u00een roluri strategice, board advisor \u0219i fondatoarea Trusted Advisor &amp; Trusted App- aplicatia de raportare financiar\u0103 \u0219i bugetare digitalizat\u0103 pentru IMM-uri.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cum se pozi\u021bioneaz\u0103 IMM-urile \u00een raport cu trendul ESG \u2013 mediu, social, guvernan\u021b\u0103? Ioana Arsenie, strateg financiar Trusted Advisor, ofer\u0103 recomand\u0103ri pentru IMM-uri, din perspectiva strategic\u0103 \u0219i financiar\u0103 Observ\u0103m cum corpora\u021biile se aliniaz\u0103 tot mai accentuat cu acest concept \u0219i \u00een fiecare zi sunt anun\u021bate obiective \u0219i proiecte \u00een zona ESG. Evaluarea companiilor cuprinde modul&hellip;&nbsp;<a href=\"https:\/\/trustedadvisor.ro\/en\/2022\/08\/12\/antreprenorii-sunt-obligati-sa-analizeze-impactul-esg-asupra-afacerilor\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Antreprenorii sunt obliga\u021bi s\u0103 analizeze impactul ESG asupra afacerilor<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":2013,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"off","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_ti_tpc_template_sync":false,"_ti_tpc_template_id":""},"categories":[1],"tags":[],"translation":{"provider":"WPGlobus","version":"2.8.11","language":"en","enabled_languages":["ro","en"],"languages":{"ro":{"title":true,"content":true,"excerpt":false},"en":{"title":false,"content":false,"excerpt":false}}},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Cum se pozi\u021bioneaz\u0103 IMM-urile \u00een raport cu trendul ESG \u2013 mediu, social, guvernan\u021b\u0103? 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