{"id":2019,"date":"2022-09-02T05:26:28","date_gmt":"2022-09-02T05:26:28","guid":{"rendered":"https:\/\/trustedadvisor.ro\/?p=2019"},"modified":"2022-09-02T05:26:28","modified_gmt":"2022-09-02T05:26:28","slug":"bugetarea-zero-based-solutie-in-scenariul-de-recesiune","status":"publish","type":"post","link":"https:\/\/trustedadvisor.ro\/en\/2022\/09\/02\/bugetarea-zero-based-solutie-in-scenariul-de-recesiune\/","title":{"rendered":"Bugetarea \u201eZERO-BASED\u201d \u2013 solu\u021bie \u00een scenariul de recesiune?"},"content":{"rendered":"<p>Organiza\u021biile care iau \u00een calcul \u0219i scenariul de recesiune, f\u0103r\u0103 a-\u0219i limita la acest scenariu strategia au la \u00eendem\u00e2n\u0103 aceast\u0103 tehnic\u0103 foarte ofertant\u0103. Din experien\u021b\u0103 perioadei covid, cunoa\u0219tem exemple de companii care au ratat oportunit\u0103\u021bi \u0219i au pierdut cota de pia\u021b\u0103, deoarece au restr\u00e2ns capacitatea de produc\u021bie la nivel de supravie\u021buire.<\/p>\n<p>A\u0219adar, cum lucr\u0103m s\u0103 preg\u0103tim un <strong>scenariu de recesiune<\/strong>?<\/p>\n<p>\u00cen acest material ne propunem s\u0103 clarific\u0103m un concept destul de pu\u021bin cunoscut, aplicat par\u021bial, la nivel intuitiv, mai ales de IMM-urile care nu lucreaz\u0103 cu bugete : <strong>BUGETAREA \u201eZERO-CHELTUIELI\u201d (En: \u201eZero-based budgeting).<\/strong><\/p>\n<p>A\u0219adar, <strong>bugetarea zero-based<\/strong> este tehnica prin care sunt analizate liniile de business, la nivelul granular al costurilor individuale. \u00cen acest proces se pune presiune pe ownerul de buget, managerul. Acesta trebuie <strong>s\u0103 demonstreze, \u00een mod continuu, c\u0103 resursele solicitate sunt neap\u0103rat necesare pentru atingerea obiectivelor de business \u0219i sunt utilizate responsabil.<\/strong> <strong>\u00a0<\/strong><\/p>\n<p>\u00cen implementarea acestui principiu de lucru, digitalizarea are un rol esen\u021bial. De regul\u0103, analiza costurilor, a repartiz\u0103rii acestora pe linii de business scoate \u00een eviden\u021b\u0103 erori de clasificare, care conduc la analize \u0219i concluzii incomplete sau chiar eronate.<\/p>\n<p>La aceast\u0103 etap\u0103 se realizeaz\u0103 o nou\u0103 itera\u021bie, \u00een care se consider\u0103 <strong>oportunit\u0103\u021bile de optimizare la nivel opera\u021bional, al proceselor. <\/strong><\/p>\n<p>Bugetele targetate sunt definite \u00een cele din urm\u0103 consider\u00e2nd <strong>analize comparative (benchmark) \u0219i corel\u00e2nd cheltuielile cu rezultatele.<\/strong><\/p>\n<p><strong>AVANTAJE:<\/strong><\/p>\n<ul>\n<li><strong>Integrarea zonelor de business <\/strong>(bugetele nu r\u0103m\u00e2n doar la nivel departamental)<\/li>\n<li><strong>Transparen\u021b\u0103 <\/strong>privind utilizarea resurselor<\/li>\n<li><strong>Focus pe optimizarea coordonat\u0103 a utiliz\u0103rii resurselor \u2013 <\/strong>spre deosebire de abordarea tradi\u021bional\u0103 a buget\u0103rii, de cre\u0219tere\/descre\u0219tere incrementala, bugetarea zero-based propune o abordare structural\u0103 f\u0103r\u0103 bariere care provoac\u0103 organiza\u021bia \u0219i managementul s\u0103 r\u0103spund\u0103 la \u00eentrebarea<strong> \u201eDE CE? Este aceasta calea cea mai buna?\u201d<\/strong><\/li>\n<\/ul>\n<p>Ioana Arsenie, strateg financiar: <em>Consider c\u0103 aceast\u0103 tehnic\u0103 de lucru aduce beneficii reale atunci c\u00e2nd este integrat\u0103 \u00een via\u021ba organiza\u021biilor \u0219i creaz\u0103 oportunit\u0103\u021bi deosebite pentru profesioni\u0219tii \u00een finan\u021be s\u0103 contribuie la crearea de valoare, prin facilitarea acestui proces.<\/em><\/p>\n<p>Ioana Arsenie este profesionist \u00een finan\u021be cu experien\u021b\u0103 de peste 20 de ani \u00een roluri strategice, board advisor \u0219i fondatoarea Trusted Advisor &amp; Trusted App- aplicatia de raportare financiar\u0103 \u0219i bugetare digitalizat\u0103 pentru IMM-uri.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Organiza\u021biile care iau \u00een calcul \u0219i scenariul de recesiune, f\u0103r\u0103 a-\u0219i limita la acest scenariu strategia au la \u00eendem\u00e2n\u0103 aceast\u0103 tehnic\u0103 foarte ofertant\u0103. Din experien\u021b\u0103 perioadei covid, cunoa\u0219tem exemple de companii care au ratat oportunit\u0103\u021bi \u0219i au pierdut cota de pia\u021b\u0103, deoarece au restr\u00e2ns capacitatea de produc\u021bie la nivel de supravie\u021buire. A\u0219adar, cum lucr\u0103m s\u0103&hellip;&nbsp;<a href=\"https:\/\/trustedadvisor.ro\/en\/2022\/09\/02\/bugetarea-zero-based-solutie-in-scenariul-de-recesiune\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Bugetarea \u201eZERO-BASED\u201d \u2013 solu\u021bie \u00een scenariul de recesiune?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":2020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"off","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_ti_tpc_template_sync":false,"_ti_tpc_template_id":""},"categories":[1],"tags":[],"translation":{"provider":"WPGlobus","version":"2.8.11","language":"en","enabled_languages":["ro","en"],"languages":{"ro":{"title":true,"content":true,"excerpt":false},"en":{"title":false,"content":false,"excerpt":false}}},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Organiza\u021biile care iau \u00een calcul \u0219i scenariul de recesiune, f\u0103r\u0103 a-\u0219i limita la acest scenariu strategia au la \u00eendem\u00e2n\u0103 aceast\u0103 tehnic\u0103 foarte ofertant\u0103. 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