{"id":2022,"date":"2022-09-06T05:35:43","date_gmt":"2022-09-06T05:35:43","guid":{"rendered":"https:\/\/trustedadvisor.ro\/?p=2022"},"modified":"2022-09-10T05:44:36","modified_gmt":"2022-09-10T05:44:36","slug":"cum-evolueaza-in-acest-an-bugetele-imm-urilor","status":"publish","type":"post","link":"https:\/\/trustedadvisor.ro\/en\/2022\/09\/06\/cum-evolueaza-in-acest-an-bugetele-imm-urilor\/","title":{"rendered":"Cum evolueaz\u0103 \u00een acest an bugetele IMM-urilor?"},"content":{"rendered":"<p><strong>Efervescen\u021b\u0103 \u00een aceast\u0103 var\u0103 a activit\u0103\u021bii de planificare financiar\u0103 \u2013 ce urmeaz\u0103?<\/strong><\/p>\n<p>\u00cen lunile de vara am observat o dinamic\u0103 excep\u021bional\u0103 a activit\u0103\u021bii de bugetare \u0219i revizuire a proiec\u021biilor financiare \u0219i a pre\u021burilor \u0219i politicilor comerciale. Av\u00e2nd presiuni pe costuri dar \u0219i din perspectiva modific\u0103rilor fiscale prev\u0103zute pentru perioada urm\u0103toare, IMM-urile \u00ee\u0219i actualizeaz\u0103 strategia de personal, extind scenariile multiple pe toate palierele importante din business, de la aprovizionare, supply-chain, p\u00e2n\u0103 la canalele de v\u00e2nzare, cu obiectivul major de a-\u0219i securiza afacerea, de a evita discontinuit\u0103\u021bi \u00een fluxurile principale \u0219i de ce nu, exist\u0103 tendin\u021ba de a crea ni\u0219te rezerve pentru 2023 \u2013 un an incert a\u0219a cum \u00eel vedem acum.<\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-393 aligncenter\" src=\"https:\/\/ioanaarsenie.ro\/wp-content\/uploads\/2022\/09\/1.-sinteza.png\" alt=\"\" width=\"768\" height=\"600\" \/><\/p>\n<p><strong><u>Rezultatele Analizei \u201eBuget 2022 &#8211; IMM uri\u201d \u2013 studiu realizat de Trusted Advisor \u00een luna august:<\/u><\/strong><\/p>\n<p><strong>Bugete crescute \u00een cursul anului acesta, cu peste 25% fa\u021b\u0103 de valoarea ini\u021bial\u0103 bugetat\u0103:<\/strong><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>64% din responden\u021bi &#8211; Payroll (salarii \u0219i beneficii salariale)<\/li>\n<li>36% &#8211; Utilit\u0103\u021bi \u0219i cheltuieli de regie<\/li>\n<li>27% &#8211; Marketing<\/li>\n<li>18% &#8211; Transporturi \u0219i Logistic\u0103<\/li>\n<li>9% &#8211; Materii prime \u0219i Costul produselor comercializate<\/li>\n<li>12% &#8211; raporteaz\u0103 cre\u0219teri la alte categorii bugetare, precum Servicii ter\u021bi sau Cheltuielile financiare (pierderi curs valutar, dob\u00e2nzi)<\/li>\n<\/ul>\n<p><strong>Modificarea repetat\u0103 a proiectilor financiare<\/strong>, lucrul cu bugete lunare \u0219i actualizarea pre\u021burilor &#8211; \u00een cursul anului:<\/p>\n<ul>\n<li>54% trimestrial sau mai des<\/li>\n<li>27% o dat\u0103 anul acesta<\/li>\n<li>17% nu au f\u0103cut modific\u0103ri<\/li>\n<li>2% nu au mai lucrat cu bugete anul acesta<\/li>\n<\/ul>\n<p>\u00cen 2023 inten\u021bioneaz\u0103 s\u0103 utilizeze o <strong>aplica\u021bie de bugetare care integreaz\u0103 scenarii multiple pentru optimizare financiar\u0103 \u0219i fiscal\u0103 55% dintre responden\u021bi<\/strong> (9% utilizeaz\u0103 deja). 45% consider\u0103 acest subiect mult prea complex \u0219i nu au capacitate \/ abilit\u0103\u021bi interne pentru a implementa.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>*<\/strong>72<strong>\u00a0<\/strong><em>Responden\u021bi<\/em><em> 83% sub 1mEuro, 27% 1-5 mEuro, domenii precum servicii consultan\u021b\u0103 IT-HR-.., comer\u021b, medical, turism. 82% Bucure\u0219ti, 18% din \u021bar\u0103.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong>C\u00e2teva recomand\u0103ri pentru IMM-uri<\/strong> \u00eentr-un scenariu de infla\u021bie persistent\u0103 \u0219i posibil\u0103 recesiune:<\/p>\n<ol>\n<li>scenarii &#8220;what-if&#8221;: cum ac\u021bion\u0103m dac\u0103 se dubleaz\u0103 pre\u021bul materiilor prime, dac\u0103 cresc salariile cu 30%, etc.<\/li>\n<li>bugetare &#8220;zero-based&#8221;: restructurarea bugetar\u0103 pe principii de eficien\u021b\u0103<\/li>\n<li>canale de aprovizionare \u0219i logistic\u0103 diversificate<\/li>\n<li>automatiz\u0103ri \u0219i controlul bugetelor de payroll<\/li>\n<li>eliminarea ineficien\u021belor opera\u021bionale \u0219i a cheltuielilor redundante<\/li>\n<li>focus puncte for\u021be \u0219i concentrarea resurselor, a bugetelor de marketing, pentru cre\u0219terea valorii aduse de exploatarea acestora<\/li>\n<li>fidelizarea clien\u021bilor \u0219i crearea de comunit\u0103\u021bi \u00een jurul brandurilor, care s\u0103 genereze recomand\u0103ri \u0219i v\u00e2nz\u0103ri.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" class=\"size-full wp-image-394 aligncenter\" src=\"https:\/\/ioanaarsenie.ro\/wp-content\/uploads\/2022\/09\/2.-detaliu.png\" alt=\"\" width=\"758\" height=\"720\" \/><\/p>\n<p><strong><em>\u00cen acest punct al ciclului economic consider c\u0103 este nevoie de efort suplimentar pentru a clarifica obiectivele de business, resursele disponibile \u0219i de a construi un plan de ac\u021biune opera\u021bional \u2013 dublat de cel financiar \u2013 suplu, u\u0219or de acordat, f\u0103r\u0103 redundan\u021be \u0219i delimitarea atent\u0103 a elementelor de baz\u0103 de cele \u201enice to have\u201d \u00een organiza\u021bie \u0219i \u00een bugetele departamentale<\/em><\/strong><em>. \u2013 precizeaz\u0103 Ioana Arsenie, strateg financiar, FCCA.<\/em><\/p>\n<p><em>Transparen\u021ba fa\u021b\u0103 de stakeholderi, furnizori, clien\u021bi, angaja\u021bi, etc, ofer\u0103 \u0219ansa de a \u00eent\u0103ri rela\u021biile.<\/em><\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-395 aligncenter\" src=\"https:\/\/ioanaarsenie.ro\/wp-content\/uploads\/2022\/09\/3.-recomandari.png\" alt=\"\" width=\"617\" height=\"620\" \/><\/p>\n<p>Fa\u021b\u0103 de criz\u0103 financiar\u0103 anterioar\u0103, IMM-urile sunt mai preg\u0103tite, dpdv abilit\u0103\u021bi de management pentru c\u0103 au fost atra\u0219i at\u00e2t consultan\u021bi c\u00e2t \u0219i parteneri \u00een Board, \u0219i modul \u00een care se fac lucrurile este mai analitic \u0219i mai pu\u021b\u00een intuitiv \u0219i mai conectat cu o strategie pe termen mediu \u0219i lung.<\/p>\n<p><em>\u201eDac\u0103 \u00een urm\u0103 cu 10 ani IMM-urile \u0219i antreprenorii erau aten\u021bi la cifre doar c\u00e2t era necesar pentru taxe \u0219i impozite sau finan\u021bare bancar\u0103, observ\u0103m c\u0103 avem mai mult\u0103 grij\u0103 de capitalizarea firmelor, c\u0103 \u00eencepem s\u0103 planific\u0103m etapele urm\u0103toare \u2013 fie c\u0103 vorbim de transfer de business, c\u0103tre genera\u021bia urm\u0103toare sau exit, parteneriate M&amp;A, finan\u021bare prin acces la fonduri nerambursabile, investitori sau listare\u201d- adaug\u0103 Ioana Arsenie.<\/em><\/p>\n<p>Ioana Arsenie este profesionist \u00een finan\u021be cu experien\u021b\u0103 de peste 20 de ani \u00een roluri strategice, board advisor \u0219i fondatoarea Trusted Advisor &amp; Trusted App- aplicatia de raportare financiar\u0103 \u0219i bugetare digitalizat\u0103 pentru IMM-uri.<\/p>\n<p><strong>Prelu\u0103ri media:<\/strong><\/p>\n<ul>\n<li><em>Bursa.ro : <a href=\"https:\/\/www.bursa.ro\/studiu-trusted-advisor-bugetele-imm-urilor-au-crescut-in-cursul-anului-acesta-cu-peste-25-procente-fata-de-valoarea-initiala-bugetata-25406746\">https:\/\/www.bursa.ro\/studiu-trusted-advisor-bugetele-imm-urilor-au-crescut-in-cursul-anului-acesta-cu-peste-25-procente-fata-de-valoarea-initiala-bugetata-25406746<\/a><\/em><\/li>\n<li><em>Manager.ro: <a href=\"https:\/\/www.manager.ro\/articole\/companii-si-firme-34\/firmele-mici-si-mijlocii-din-romania-nevoite-sa-si-modifice-bugetele-sunt-cu-25-la-suta-mai-mari-fata-de-cat-isi-proiectasera-managerii-113506.html\">https:\/\/www.manager.ro\/articole\/companii-si-firme-34\/firmele-mici-si-mijlocii-din-romania-nevoite-sa-si-modifice-bugetele-sunt-cu-25-la-suta-mai-mari-fata-de-cat-isi-proiectasera-managerii-113506.html<\/a><\/em><\/li>\n<li><em>Curierul National: <a href=\"https:\/\/curierulnational.ro\/cum-evolueaza-in-acest-an-bugetele-imm-urilor\/\">https:\/\/curierulnational.ro\/cum-evolueaza-in-acest-an-bugetele-imm-urilor\/<\/a><\/em><\/li>\n<li><em>Capital: <a href=\"https:\/\/www.capital.ro\/bugetele-imm-urilor-au-crescut-in-2022-cu-peste-25-fata-de-valoarea-initiala-bugetata.html\">https:\/\/www.capital.ro\/bugetele-imm-urilor-au-crescut-in-2022-cu-peste-25-fata-de-valoarea-initiala-bugetata.html<\/a><\/em><\/li>\n<li><em>Financiarul: <a href=\"https:\/\/financiarul.ro\/business\/care-sunt-cauzele-care-au-condus-la-modificarea-proiectiilor-financiare-si-care-sunt-predictiile-pentru-anul-viitor\/\">https:\/\/financiarul.ro\/business\/care-sunt-cauzele-care-au-condus-la-modificarea-proiectiilor-financiare-si-care-sunt-predictiile-pentru-anul-viitor\/<\/a><\/em><\/li>\n<li><em>Economistul: <a href=\"https:\/\/www.economistul.ro\/stiri-si-analize-business\/cum-evolueaza-in-acest-an-bugetele-imm-urilor-efervescenta-in-aceasta-vara-a-activitatii-de-planificare-financiara-ce-urmeaza-42374\/\">https:\/\/www.economistul.ro\/stiri-si-analize-business\/cum-evolueaza-in-acest-an-bugetele-imm-urilor-efervescenta-in-aceasta-vara-a-activitatii-de-planificare-financiara-ce-urmeaza-42374\/<\/a><\/em><\/li>\n<li><em>PR Wave: <a href=\"https:\/\/www.prwave.ro\/cum-evolueaza-in-acest-an-bugetele-imm-urilor-efervescenta-in-aceasta-vara-a-activitatii-de-planificare-financiara-ce-urmeaza\/\">https:\/\/www.prwave.ro\/cum-evolueaza-in-acest-an-bugetele-imm-urilor-efervescenta-in-aceasta-vara-a-activitatii-de-planificare-financiara-ce-urmeaza\/<\/a><\/em><\/li>\n<li><em>Business Press: <a href=\"https:\/\/www.businesspress.ro\/cum-evolueaza-in-acest-an-bugetele-imm-urilor-efervescenta-in-aceasta-vara-a-activitatii-de-planificare-financiara-ce-urmeaza\/\">https:\/\/www.businesspress.ro\/cum-evolueaza-in-acest-an-bugetele-imm-urilor-efervescenta-in-aceasta-vara-a-activitatii-de-planificare-financiara-ce-urmeaza\/<\/a><\/em><\/li>\n<li><em>Club Antreprenor: <a href=\"https:\/\/www.clubantreprenor.ro\/2022\/09\/06\/cum-evolueaza-in-acest-an-bugetele-imm-urilor-efervescenta-in-aceasta-vara-a-activitatii-de-planificare-financiara-ce-urmeaza\/\">https:\/\/www.clubantreprenor.ro\/2022\/09\/06\/cum-evolueaza-in-acest-an-bugetele-imm-urilor-efervescenta-in-aceasta-vara-a-activitatii-de-planificare-financiara-ce-urmeaza\/<\/a><\/em><\/li>\n<li><em>Anuarul de Consultanta: <a href=\"https:\/\/anuaruldeconsultanta.ro\/articole\/3369-cum-evolueaza-in-acest-an-bugetele-imm-urilor-efervescenta-in-aceasta-vara-a-activitatii-de-planificare-financiara-ce-urmeaza.html\">https:\/\/anuaruldeconsultanta.ro\/articole\/3369-cum-evolueaza-in-acest-an-bugetele-imm-urilor-efervescenta-in-aceasta-vara-a-activitatii-de-planificare-financiara-ce-urmeaza.html<\/a><\/em><\/li>\n<li><em>Forbes: <a href=\"https:\/\/www.forbes.ro\/imm-urile-si-au-majorat-bugetele-cu-25-in-acest-an-286453\">https:\/\/www.forbes.ro\/imm-urile-si-au-majorat-bugetele-cu-25-in-acest-an-286453<\/a><\/em><\/li>\n<li><em>Future Banking: <a href=\"https:\/\/futurebanking.ro\/analiza-bugetele-imm-urilor-au-crescut-cu-peste-25-fata-de-valoarea-initiala-bugetata\">https:\/\/futurebanking.ro\/analiza-bugetele-imm-urilor-au-crescut-cu-peste-25-fata-de-valoarea-initiala-bugetata<\/a><\/em><\/li>\n<li><em>Jurnalul de Afaceri: <a href=\"https:\/\/jurnaluldeafaceri.ro\/bugetele-imm-urilor-in-crestere-in-2022\/\">https:\/\/jurnaluldeafaceri.ro\/bugetele-imm-urilor-in-crestere-in-2022\/<\/a><\/em><\/li>\n<li><em>Agenda Constructiilor: <a href=\"https:\/\/www.agendaconstructiilor.ro\/files\/afaceri-juridic-finante-impozite\/trusted-advisors-efervescenta-a-activitatii-de-planificare-financiara-a-imm-in-vara.html\">https:\/\/www.agendaconstructiilor.ro\/files\/afaceri-juridic-finante-impozite\/trusted-advisors-efervescenta-a-activitatii-de-planificare-financiara-a-imm-in-vara.html<\/a><\/em><\/li>\n<li><em>Piata financiara: <a href=\"https:\/\/www.piatafinanciara.ro\/cum-evolueaza-in-acest-an-bugetele-imm-efervescenta-in-aceasta-vara-a-activitatii-de-planificare-financiara-ce-urmeaza\/\">https:\/\/www.piatafinanciara.ro\/cum-evolueaza-in-acest-an-bugetele-imm-efervescenta-in-aceasta-vara-a-activitatii-de-planificare-financiara-ce-urmeaza\/<\/a>\u00a0<\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Efervescen\u021b\u0103 \u00een aceast\u0103 var\u0103 a activit\u0103\u021bii de planificare financiar\u0103 \u2013 ce urmeaz\u0103? \u00cen lunile de vara am observat o dinamic\u0103 excep\u021bional\u0103 a activit\u0103\u021bii de bugetare \u0219i revizuire a proiec\u021biilor financiare \u0219i a pre\u021burilor \u0219i politicilor comerciale. Av\u00e2nd presiuni pe costuri dar \u0219i din perspectiva modific\u0103rilor fiscale prev\u0103zute pentru perioada urm\u0103toare, IMM-urile \u00ee\u0219i actualizeaz\u0103 strategia de&hellip;&nbsp;<a href=\"https:\/\/trustedadvisor.ro\/en\/2022\/09\/06\/cum-evolueaza-in-acest-an-bugetele-imm-urilor\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Cum evolueaz\u0103 \u00een acest an bugetele IMM-urilor?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":2023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"off","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_ti_tpc_template_sync":false,"_ti_tpc_template_id":""},"categories":[1],"tags":[],"translation":{"provider":"WPGlobus","version":"2.8.11","language":"en","enabled_languages":["ro","en"],"languages":{"ro":{"title":true,"content":true,"excerpt":false},"en":{"title":false,"content":false,"excerpt":false}}},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Efervescen\u021b\u0103 \u00een aceast\u0103 var\u0103 a activit\u0103\u021bii de planificare financiar\u0103 \u2013 ce urmeaz\u0103? \u00cen lunile de vara am observat o dinamic\u0103 excep\u021bional\u0103 a activit\u0103\u021bii de bugetare \u0219i revizuire a proiec\u021biilor financiare \u0219i a pre\u021burilor \u0219i politicilor comerciale. 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