{"id":2190,"date":"2025-10-20T07:25:23","date_gmt":"2025-10-20T07:25:23","guid":{"rendered":"https:\/\/trustedadvisor.ro\/?p=2190"},"modified":"2025-10-22T16:57:37","modified_gmt":"2025-10-22T16:57:37","slug":"studiu-1-din-2-antreprenori-romani-se-concentreaza-catre-diversificare-ca-principala-metoda-de-a-merge-inainte-cu-afacerile-si-isi-prioritizeaza-bugetele-de-marketing","status":"publish","type":"post","link":"https:\/\/trustedadvisor.ro\/en\/2025\/10\/20\/studiu-1-din-2-antreprenori-romani-se-concentreaza-catre-diversificare-ca-principala-metoda-de-a-merge-inainte-cu-afacerile-si-isi-prioritizeaza-bugetele-de-marketing\/","title":{"rendered":"STUDIU| 1 din 2 antreprenori rom\u00e2ni se concentreaz\u0103 c\u0103tre diversificare, ca principal\u0103 metod\u0103 de a merge \u00eenainte cu afacerile \u015fi \u00ee\u015fi prioritizeaz\u0103 bugetele de marketing"},"content":{"rendered":"<p class=\"p1\" style=\"text-align: center;\">Antreprenorii vor digitalizare \u015fi integrare \u2013 suport \u00een timp real<\/p>\n<p class=\"p3\" style=\"text-align: center;\"><b>Raportarea Financiar\u0103 la Antreprenori, ed. a-VI-a<\/b><\/p>\n<p class=\"p5\">Ast\u0103zi, companiile rom\u00e2ne\u015fti traverseaz\u0103 o perioad\u0103 de transformare semnificativ\u0103 din punct de vedere fiscal dar \u015fi opera\u0163ional, conduse \u015fi de nevoia acerb\u0103 de a cre\u015fte eficien\u0163a, de a \u00eembun\u0103t\u0103\u0163i experien\u0163ele cu clien\u0163ii \u015fi de a-\u015fi \u00eent\u0103ri rezilien\u0163a. Procesul de transformare este unul complex \u00een sine, iar factori precum digitalizarea \u015fi integrarea datelor \u00een timp real fac diferen\u0163a c\u00e2nd vine vorba despre asigurarea succesului \u00een viitor.<\/p>\n<p class=\"p5\">\u00cens\u0103, pentru multe companii mici \u015fi medii cu capital autohton, noile schimb\u0103ri legislative experimentate, infla\u0163ie \u015fi sc\u0103dere a rezultatelor \u00een termeni reali, vin acum \u00eenso\u0163ite de o alt\u0103 realitate, aceea de a oferi un pre\u0163 bun \u00een raport cu calitatea produselor \u015fi a serviciilor livrate consumatorilor.<\/p>\n<p class=\"p5\">\u201eStudiul din acest an <b>Raportarea Financiar\u0103 la Antreprenori, edi\u0163ia a VI-a<\/b>, arat\u0103 preocuparea antreprenorilor s\u0103 genereze business mai mult, ideal cu acelea\u015fi resurse, \u015fi pentru a acoperi cre\u015fterile de taxe \u015fi a conserva valoarea banilor investi\u0163i. <b>Estim\u0103m c\u0103 anul 2026 va fi dificil pentru antreprenorii care nu au anumite rezerve, capitalizare \u015fi cash, \u015fi suntem precau\u0163i, al\u0103turi de ei, \u00een previziuni de cre\u015ftere real\u0103 a businessului<\/b>\u201d, explic\u0103 Ioana Arsenie, Fondator TRUSTED Advisor Strategy &amp; Finance \u0219i strateg financiar.<\/p>\n<p class=\"p5\"><b><i>Cresc cu 40% interac\u0163iunile cu autorit\u0103\u0163ile<\/i><\/b><\/p>\n<p class=\"p5\">Ca \u015fi tendin\u0163\u0103 principal\u0103, se observ\u0103 o cre\u015ftere a exigen\u0163elor antreprenorilor, astfel zona de acurate\u0163e r\u0103m\u00e2ne apreciat\u0103 iar antreprenorii con\u015ftientizeaz\u0103 importan\u0163a datelor corecte \u015fi a competen\u0163elor de analiz\u0103 \u015fi control ale profesioni\u015ftilor din domeniul financiar-contabil. Totodat\u0103, o parte dintre antreprenori sunt dispu\u015fi s\u0103 pl\u0103teasc\u0103 mai mult pentru a primi un alt nivel de servicii \u015fi \u00een\u0163eleg presiunea asupra contabilului din zona de conformare \u015fi raportare fiscal\u0103, precum \u015fi <i>numeroase interac\u0163iuni cu autorit\u0103\u0163ile care se afl\u0103 \u00een aceast\u0103 perioad\u0103 \u00eentr-un proces accelerat de verificare, \u00eendreptat \u00een mare m\u0103sur\u0103 \u00een zona IMM-urilor.<\/i><\/p>\n<p class=\"p5\"><b><i>Antreprenorii se focuseaz\u0103 c\u0103tre diversificare <\/i><\/b><\/p>\n<p class=\"p5\">Conform dateler extrase din cel mai recent studiu <b>Raportarea Financiar\u0103 la Antreprenori, ed. a-VI-a<\/b>, \u00een contextul actual, proprietarii de afaceri caut\u0103 <b>Cash-Flow<\/b>, care devine o <b>prioritate<\/b>, pentru <b>19% dintre antreprenori<\/b>, urmat\u0103 de cre\u015fterea profitabilit\u0103\u0163ii nete pentru 13%.<\/p>\n<p class=\"p5\">Consultan\u0163ii companiei Trusted Advisor Strategy &amp; Finance observ\u0103 acest trend ca o prioritate \u00een 2026 pentru 39% dintre responden\u0163i (fa\u0163\u0103 de 26% anul trecut). Putem ad\u0103uga c\u0103 se urm\u0103re\u015fte cre\u015fterea valorii ad\u0103ugate, \u00een zona serviciilor, pentru conservarea marjelor \u015fi a profitabilit\u0103\u0163ii.<\/p>\n<p class=\"p5\"><b><i>Cresc investi\u0163iile \u00een marketing ca form\u0103 de diversificare<\/i><\/b><\/p>\n<p class=\"p5\">36% dintre antreprenorii participan\u0163i la studiu consider\u0103 bugetele de marketing din 2026 o prioritate \u015fi vor investi \u00een astfel de servicii, pentru cre\u015fterea produselor \u015fi a serviciilor,<b><i> <\/i><\/b>mai mult fa\u0163\u0103 de anul trecut unde doar 22% au considerat necesar. <b>Acestea se estimeaz\u0103 a fi mai consistente ca \u015fi cre\u015fteri dec\u00e2t salariile, fapt vizibil pentru prima dat\u0103 \u00een studiile Raportarea Financiar\u0103 la Antreprenori.<\/b><\/p>\n<p class=\"p5\"><b><i>Push pe v\u00e2nz\u0103ri \u015fi dezvoltare, f\u0103r\u0103 cre\u015fteri salariale<\/i><\/b><\/p>\n<p class=\"p5\">Acest fapt vine ca o nevoie real\u0103 de multiplicare a banilor prin mecanisme automatizate, un push pe v\u00e2nz\u0103ri \u015fi dezvoltare. De\u015fi presiunea pe cre\u015fterea salarial\u0103 r\u0103m\u00e2ne semnificativ\u0103 \u00een economie, digitalizarea \u015fi optimiz\u0103rile proceselor aduc optimiz\u0103ri relevante \u015fi, cel pu\u0163in \u00een zona administrativ\u0103 a businessului, nu se prioritizeaz\u0103 cre\u015fteri ale salariilor, interpreteaz\u0103 consultan\u0163ii companiei de contabilitate \u015fi strategie financiar\u0103 Trusted Advisor Strategy &amp; Finance.<\/p>\n<p class=\"p5\"><b><i>Antreprenorii cer mai mult\u0103 consultan\u0163\u0103 personalizat\u0103<\/i><\/b><\/p>\n<p class=\"p5\">\u00cen ceea ce prive\u015fte serviciul financiar-contabil externalizat \u015fi cum v\u0103d evolu\u0163ia \u00een anii ce urmeaz\u0103, antreprenorii urm\u0103resc dou\u0103 componente:<\/p>\n<ul class=\"ul1\">\n<li class=\"li6\">60% &#8211; Optimizare fiscal\u0103 \u015fi consultan\u0163\u0103 personalizat\u0103;<\/li>\n<li class=\"li6\">40% &#8211; Digitalizare \u015fi integrare \u2013 suport \u00een timp real.<\/li>\n<\/ul>\n<p class=\"p7\">Studiul a fost realizat \u00een perioada august \u2013 octombrie, pe un e\u0219antion de 350 de responden\u021bi, companii antreprenoriale din Rom\u00e2nia, care au \u00eenregistrat \u00een 2024 o cifr\u0103 de afaceri \u00eentre 100 000 de euro \u0219i 10 milioane de euro din zonele Bucure\u015fti-Ilfov, regiunea Transilvania, Muntenia si Moldova, din sectoare ca agribusiness, auto, comer\u0163 online, medical, produc\u0163ie, retail, software \u015fi transport \u015fi detaliaz\u0103 modul \u00een care organizarea strategic\u0103 a finan\u0163elor \u015fi departamentul financiar-contabil influen\u0163eaz\u0103 veniturile \u015fi profitabilitatea companiilor.<\/p>\n<p class=\"p8\"><b>Despre Ioana Arsenie, strateg financiar \u2013 Fondator Trusted Advisor Strategy &amp; Finance<\/b><\/p>\n<p class=\"p9\"><a href=\"https:\/\/trustedadvisor.ro\/wp-content\/uploads\/2025\/10\/IA3.jpg\"><img loading=\"lazy\" class=\"alignright size-medium wp-image-2191\" src=\"https:\/\/trustedadvisor.ro\/wp-content\/uploads\/2025\/10\/IA3-225x300.jpg\" alt=\"\" width=\"225\" height=\"300\" srcset=\"https:\/\/trustedadvisor.ro\/wp-content\/uploads\/2025\/10\/IA3-225x300.jpg 225w, https:\/\/trustedadvisor.ro\/wp-content\/uploads\/2025\/10\/IA3-768x1024.jpg 768w, https:\/\/trustedadvisor.ro\/wp-content\/uploads\/2025\/10\/IA3-1152x1536.jpg 1152w, https:\/\/trustedadvisor.ro\/wp-content\/uploads\/2025\/10\/IA3.jpg 1500w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><\/a><strong>Ioana Arsenie<\/strong> este strateg de business cu expertiza in domeniul consultantei financiare, fiscale si de management.<\/p>\n<p class=\"p9\">Din 2015, Ioana a decis s\u0103 pun\u0103 la dispozi\u021bia IMM-urilor expertiza la nivel de top, prin servicii integrate de strategie financiara si contabilitate, in cadrul firmei proprii, <strong>Trusted Advisor Strategy &amp; Finance<\/strong>.<\/p>\n<p class=\"p9\">Este preocupata de inovatie si a creat deja doua produse digitale, care faciliteaza performanta la nivelul companiilor romanesti.<\/p>\n<p class=\"p9\"><strong><span class=\"s1\">Trusted App<\/span><\/strong> este aplicatia proprie care digitalizeaza raportarea financiara si bugetarea IMM.<\/p>\n<p class=\"p9\">Ioana Arsenie are roluri de membru \u00een board sau CFO extern \u0219i este autor a numeroase studii, analize \u0219i opinii dedicate \u00een principal IMM-urilor.<\/p>\n<p class=\"p9\">Ioana este fondatoarea Programului <span class=\"s1\">De la Contabil la CFO<\/span>, dedicat profesionistilor din domeniul financiar-contabil, dar si antreprenorilor.<\/p>\n<p class=\"p8\">Pentru mai multe detalii, v\u0103 rug\u0103m s\u0103 vizita\u021bi <a href=\"https:\/\/trustedadvisor.ro\/\">https:\/\/trustedadvisor.ro\/<\/a><\/p>\n<p><strong>Prelu\u0103ri media:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/cursdeguvernare.ro\/prioritatile-antreprenorilor-romani-pentru-2026-digitalizare-cash-flow-si-consultanta-personalizata-pentru-a-gestiona-relatia-cu-statul.html\">Priorit\u0103\u021bile antreprenorilor rom\u00e2ni pentru 2026: Digitalizare, cash-flow \u0219i consultan\u021b\u0103 personalizat\u0103 pentru a gestiona rela\u021bia cu statul<\/a><\/li>\n<li><a href=\"https:\/\/trustedadvisor.ro\/wp-content\/uploads\/2025\/10\/RL_21.10.2025.pdf\">Antreprenorii rom\u00e2ni schimb\u0103 direc\u021bia<\/a><\/li>\n<li><a href=\"https:\/\/turnovernews.com\/report-one-of-two-romanian-entrepreneurs-focus-on-diversification-and-increase-marketing-investments\/\">REPORT | One of Two Romanian Entrepreneurs Focus on Diversification and Increase Marketing Investments<\/a><\/li>\n<li><a href=\"https:\/\/www.gazetadeagricultura.info\/stiri-agricole\/24857-studiu-1-din-2-antreprenori-romani-se-concentreaza-catre-diversificare-ca-principala-metoda-de-a-merge-inainte-cu-afacerile-si-isi-prioritizeaza-bugetele-de-marketing.html\">STUDIU| 1 din 2 antreprenori rom\u00e2ni se concentreaz\u0103 c\u0103tre diversificare, ca principal\u0103 metod\u0103 de a merge \u00eenainte cu afacerile \u015fi \u00ee\u015fi prioritizeaz\u0103 bugetele de marketing<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Antreprenorii vor digitalizare \u015fi integrare \u2013 suport \u00een timp real Raportarea Financiar\u0103 la Antreprenori, ed. a-VI-a Ast\u0103zi, companiile rom\u00e2ne\u015fti traverseaz\u0103 o perioad\u0103 de transformare semnificativ\u0103 din punct de vedere fiscal dar \u015fi opera\u0163ional, conduse \u015fi de nevoia acerb\u0103 de a cre\u015fte eficien\u0163a, de a \u00eembun\u0103t\u0103\u0163i experien\u0163ele cu clien\u0163ii \u015fi de a-\u015fi \u00eent\u0103ri rezilien\u0163a. Procesul de&hellip;&nbsp;<a href=\"https:\/\/trustedadvisor.ro\/en\/2025\/10\/20\/studiu-1-din-2-antreprenori-romani-se-concentreaza-catre-diversificare-ca-principala-metoda-de-a-merge-inainte-cu-afacerile-si-isi-prioritizeaza-bugetele-de-marketing\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">STUDIU| 1 din 2 antreprenori rom\u00e2ni se concentreaz\u0103 c\u0103tre diversificare, ca principal\u0103 metod\u0103 de a merge \u00eenainte cu afacerile \u015fi \u00ee\u015fi prioritizeaz\u0103 bugetele de marketing<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":2192,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"off","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_ti_tpc_template_sync":false,"_ti_tpc_template_id":""},"categories":[1],"tags":[],"translation":{"provider":"WPGlobus","version":"2.8.11","language":"en","enabled_languages":["ro","en"],"languages":{"ro":{"title":true,"content":true,"excerpt":false},"en":{"title":false,"content":false,"excerpt":false}}},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Antreprenorii vor digitalizare \u015fi integrare \u2013 suport \u00een timp real Raportarea Financiar\u0103 la Antreprenori, ed. a-VI-a Ast\u0103zi, companiile rom\u00e2ne\u015fti traverseaz\u0103 o perioad\u0103 de transformare semnificativ\u0103 din punct de vedere fiscal dar \u015fi opera\u0163ional, conduse \u015fi de nevoia acerb\u0103 de a cre\u015fte eficien\u0163a, de a \u00eembun\u0103t\u0103\u0163i experien\u0163ele cu clien\u0163ii \u015fi de a-\u015fi \u00eent\u0103ri rezilien\u0163a. 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