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The “Financial Reporting of Entrepreneurs” very clearly indicates that entrepreneurs understand the importance of analytical decisions; however, due to a lack of business-based reports instead of accountant and tax reports, they rely mostly on intuition.

 It is important to integrate the financial strategy between strategy and accounting, this being the strategy execution and recalibration and operational performance measurement lever, in a dynamic and agile manner, however impossible to achieve solely through accounting.

 Special thanks to PIAROM -The Local Investors’ Association of Romania, and to Mr. Cristian Pârvan, PIAROM President, for their support to this project, which is relevant to the business environment and the Romanian entrepreneurs’ scale-up process.

Media takeovers: 3 out of 5 SMEs do not invest in financial strategy

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